In connection-oriented communication, a data stream is the transmission of sequence of digitally encoded coherent signals to convey information.[1] Typically, the transmitted symbols are grouped into a series of packets.[2]

Data streaming has become ubiquitous. Anything transmitted over the Internet is transmitted as a data stream. Using a mobile phone to have a conversation transmits the sound as a data stream.

Formal definition

In a formal way, a data stream is any ordered pair where:

  1. is a sequence of tuples and
  2. is a sequence of positive real time intervals.

Content

Data Stream contains different sets of data, that depend on the chosen data format.

Usage

There are various areas where data streams are used:

Integration

Core integrations with data streams are:

Data sources visible

In a data stream it is visible what device has been used by the user side – it is visible on user agent:

The following information is shared out of used device:

Formats

A data point is a tag that collects information about a certain action, performed by a user on a website. Data points exists in two types, the values of which are used to create appropriate audiences. Those are:

Segment is a logical statement, built on specific Data Points using AND, OR or NOT operators.[9]
Hybrid data – raw data out of both Data Point and Segment data formats.[10]
URLs – is a set of information about a particular URL that has been visited.

GDPR

Information gathered out of websites are based on user behavior. Data providers deliver both personal or non-personal information. There are two types of user data available in data stream:

References

  1. ^ "Federal Standard 1037C data stream". Archived from the original on April 13, 2007. Retrieved April 4, 2007.
  2. ^ "Data Stream". techopedia.com. Archived from the original on April 24, 2019. Retrieved April 24, 2019.
  3. ^ "Attribute". businessdictionary.com. Archived from the original on April 24, 2019. Retrieved April 24, 2019.
  4. ^ "What constitutes data processing?". ec.europa.eu. Archived from the original on April 24, 2019. Retrieved April 24, 2019.
  5. ^ "Non-Human Traffic [NHT]". theonlineadvertisingguide.com. Archived from the original on August 13, 2017. Retrieved April 24, 2019.
  6. ^ "BEHAVIORAL PROFILING AND PERSONALIZATION: CUSTOMER EXPERIENCE FIRST". selligent.com. Archived from the original on April 24, 2019. Retrieved April 24, 2019.
  7. ^ "What is Targeting – Meaning". selligent.com. Archived from the original on April 24, 2019. Retrieved April 24, 2019.
  8. ^ "What is Data Stream and how to use it". OnAudience.com. Archived from the original on April 24, 2019. Retrieved April 24, 2019.
  9. ^ "The 6 types of user segmentation and what they mean for your product". uxdesign.cc.
  10. ^ "What is hybrid data management". ibm.com. Archived from the original on April 24, 2019. Retrieved April 24, 2019.
  11. ^ "What is personally identifiable information (PII)? How to protect it under GDPR". csoonline.com. Archived from the original on April 24, 2019. Retrieved April 24, 2019.