Founded | 1992 |
---|---|
Headquarters | , |
Revenue | 1,549,000,000 euro (2018) |
217,200,000 euro (2018) | |
Number of employees | 10,413 (2018) |
Website | https://www.dedeman.ro/ |
Dedeman is a hypermarket chain with 100% Romanian capital[1][2][3] offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 59 stores (July 2023) in the country.[4] Dedeman was created in 1992, by two brothers Adrian and Dragoș Pavăl.[5]
Dedeman was founded in 1992 in Bacău, Romania, its first store initially measuring modest proportions, only 16 square meters, selling various retail merchandise.[6]
Since 2010, Dedeman is the DIY market leader in Romania by turnover and since 2012 also by number of stores.[7]
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.[8] The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.[9]
In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.[10]
In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1,9%, according to a study by PMR Research.[11][12]
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