Department of Tourism
Vinodasanchara Vakkuppu
Agency overview
Formed1995
JurisdictionKerala
HeadquartersThiruvananthapuram
(8°30′28″N 76°57′13″E / 8.507666°N 76.953644°E / 8.507666; 76.953644Coordinates: 8°30′28″N 76°57′13″E / 8.507666°N 76.953644°E / 8.507666; 76.953644)
Minister responsible
Agency executives
  • Dr. Venu V. IAS, Principal Secretary
  • Sri. U. V. Jose IAS, Director
Parent agencyKerala Government
Child agencies
Websitehttp://keralatourism.gov.in/
http://www.keralatourism.org/

The Department of Tourism is a major government ministry under the Kerala Government that regulates and supervises tourism in Kerala. Kerala Tourism is ranked as one of the fastest growing tourism industry in the country and the ministry has been often adjudged as key department that aggressively worked on to make Kerala Tourism into Top 100 Superbrands.

History

Government of Kerala trended to ignore its tourism potential completely until the late 1980s, despite the strong marketing efforts done by leading private tour agencies. This even forced WTTC, often referring Kerala as a late-comer to the tourism sector.

The potentiality of tourism was first identified during last days of Travancore Monarchy. It was 1st Prince Col. Goda Varma Raja (Husband of H.H Queen of Travancore, Karthika Thirunal), while spending his honeymoon holidays at Kovalam's Halcyon Castle, discovered the immense possibility of exploring the kingdom's tourism opportunities. As 1st Prince, he was in-charge of receiving state guests and often several visiting dignitaries used to praise the natural beauty, which made him realize to seriously concentrate in developing the industry. However his idea received a cold response at Royal Court, forcing him to start his own venture to popularize key tourist destinations. The attitude of ignoring tourism continued even after Independence, leaving the sector purely driven by few private ventures and hotel chains.

During the 1960s Kovalam soon rose into international fame, as one of the major centers of hippie culture in India, which started massive influx of foreign tourists, bringing large amount of much needed foreign exchange. It was at this point of Kerala Government, slowly started realizing the importance of tourism.

Hailed as one of the first policy that underlines the importance of Public-Private Partnership, the policy helped Kerala to fuel its strong growth in Tourism sector.

About department

Unlike other departments, Tourism Department is considered as independent department and a field agency. It has its headquarters located at Park View, in Thiruvananthapuram.

The Department is headed by a minister, supported by a Principal secretary. In addition the department has a director and 2 additional directors. There is a council consisting of key tourist players and government officials, which advises the government. The current minister for Tourism is Kadakampally Surendran

Objectives

The Key objectives of Kerala Tourism Department is 5 critical and strategic policy:

Kerala’s Approach to Tourism Development: A Case Study, p.10[1]

See also

References

  1. ^ "Kerala's Approach to Tourism Development: A Case Study" (PDF). Ministry of Tourism & Culture, Government of India. Archived from the original (PDF) on 16 May 2011. Retrieved 22 May 2011.