Digital Nas
Digital Nas in 2019
Digital Nas in 2019
Background information
Birth nameNasir Pemberton
Also known as
  • Digital Nas
  • DN
BornAtlanta, Georgia, U.S.
Genres
Occupation(s)
  • Record producer
  • singer
  • songwriter
Years active2015–present
LabelsIII

Nasir Pemberton[1], known professionally as Digital Nas or DN, is an American record producer, singer & songwriter. He initially began producing records for underground artists, most notably Lil Yachty. He later rose to prominence for his work with Kanye West on his tenth studio album Donda (2021) which charted number 1 on the Billboard 200.[2]

Early life and career

Nasir Pemberton was born in Atlanta, Georgia. Getting involved with music early as a kid throughout high school, he discovered his desire to produce music. As he continued to hone his production skills, he produced beats for artists involved in the underground music scene of Atlanta at the time which later went on to become major acts such as Trippie Redd, Playboi Carti & Lil Yachty. With his quick rise to internet fame, Nas expanded working with many other major artists such as ASAP Rocky, Kanye West & many other acts among others. Aside from music, Nas is a heavily involved skateboarder,[3] and it is still one of his favorite hobbies today.

In January 2016, he formed his own record label, III Records.

Nas has also frequently collaborated with fellow Atlanta-based artist Bktherula, executive producing and featuring on her 2020 mixtape Nirvana.[4]

Musical style and influences

Nas is widely known for his effort in breaking into the mumble rap genre through the online audio distribution platform SoundCloud. Nas has cited several prominent artists as influencing his musical style, including Pharrell Williams, Kanye West, Sid Vicious, and Morrissey. Additionally, his soft spot for shoegaze and punk rock bands, such as his favorite band Germs, are sources of inspiration.

Discography

Extended plays

Mixtapes

Singles

Production discography

Studio albums

Mixtapes

Extended plays

Singles

Charts and certifications

Certifications and sales for Donda
Region Certification Certified units/sales
Canada (Music Canada)[63] Platinum 80,000‡
Denmark (IFPI Danmark)[64] Platinum 20,000‡
Italy (FIMI)[65] Gold 25,000‡
New Zealand (RMNZ)[66] Platinum 15,000‡
Poland (ZPAV)[67] Gold 10,000‡
United Kingdom (BPI)[68] Gold 100,000‡
United States (RIAA)[69] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

Chart performance for Lil Boat
Chart (2016) Peak
position
US Billboard 200[70] 106

References

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  3. ^ pemberton, Nasir. "Nasir Pemberton Skate Feature". youtube.
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