A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. [1] The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated digital technologies.[2]

See also

References

  1. ^ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.
  2. ^ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)
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