Digital publication apps are software applications used to deliver branded business communications and content.[citation needed] Digital publication apps vary in their specific purpose and execution, and are typically designed to present a look and style consistent with the identity of a particular brand. Design and construction activities for digital publication apps are typically carried out by firms that specialize in this area or, less commonly, completed in-house.
Typically designed for tablet computer platforms, digital publication apps tend to incorporate elements of rich media (such as high quality video, photos, three-dimensional models, audio)[1] and, when built for Apple’s iPad platform, support the various user navigation capabilities of the iPad such as touch, swipe, and gesture support.[1] Certain digital publication apps also make use of the iPad’s accelerometer and gyroscope to affect navigation through physical user movement.[2]