Discovery Channel
Broadcast areaBelgium
NetworkDiscovery Benelux
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
OwnerWarner Bros. Discovery EMEA (Warner Bros. Discovery)
Sister channelsDiscovery HD Showcase
Animal Planet
Investigation Discovery
Discovery World
Discovery Science
French Discovery
Launched1 October 2009; 14 years ago (2009-10-01)

Discovery Channel (often referred to as simply Discovery) is a television channel which broadcasts to the Flemish market.

The channel launched on the analogue network of the major Flemish cable company Telenet on October 1, 2009.[1] Prior to that the Dutch version of Discovery had been available digitally in the area.[2] The launch increased Discovery's reach in the Flemish region to 2.4 million households.[3]

The launch of Discovery Channel on Telenet coincided with a major shift in the Telenet analogue offer, which also saw the launch of EXQI Plus and vtmKzoom.[4][5]

Advertising sales for the channel was initially handled by the established Belgian channel Vitaya.[6] At launch, hope was expressed that the channel would eventually carry original Flemish content.[7] In 2010, Vitaya was bought by Vlaamse Media Maatschappij, owners of the leading TV channel in Flanders. As a result, Discovery Channel Vlaanderen would handle its own ad sale from January 2011.[8] The ad sales were later taken over by SBS Sales Belgium.

Before the launch of Discovery Channel Vlaanderen, Discovery Channel Nederland was available for digital subscribers. A Flemish version of TLC, TLC Vlaanderen, was launched in 2015.[9]


  1. ^ "Discovery Networks lanceert Vlaamse Discovery Channel" (PDF) (Press release). Discovery Networks Benelux. August 12, 2009. Archived from the original (PDF) on July 24, 2011.
  2. ^ "Discovery Channel Vlaanderen vanaf oktober nieuwe afsplitsing van Discovery Channel Nederland". DutchMedia. August 13, 2009.
  3. ^ "Flemish launch for Discovery Channel". C21Media. August 13, 2009.
  5. ^ "Discovery adds analogue footprint in Belgium". Broadband TV News. October 2, 2009.
  6. ^ "Vitaya to sell Flemish Discovery airtime". broadbandtvnews. September 22, 2009.
  7. ^ "EXQI Plus, vtmKzoom en Discovery Channel op de kabel". HLN. September 28, 2009.
  8. ^ Discovery Channel neemt regie in eigen handen, MediaSpecs, 8 December 2010
  9. ^ TLC breidt ook naar Vlaanderen uit, TotaalTV, 23 Januari 2015