Discovery Kids on NBC
NetworkNBC (programmed by Discovery Kids)
LaunchedOctober 5, 2002 (2002-10-05)
ClosedSeptember 2, 2006 (2006-09-02)
Country of originUnited States
FormatSaturday morning children's program block
Running time3 hours

Discovery Kids on NBC was an American children's programming block that aired on NBC from October 5, 2002[1] to September 2, 2006. The block was produced under a time-lease agreement with Discovery Kids, and features a mixture of live-action and animated series originated on the cable network that met educational programming requirements defined by the Federal Communications Commission.[2]

History

In December 2001, NBC reached a partnership with Discovery Communications, in which its cable channel Discovery Kids would produce a new three-hour Saturday morning block for the network that would feature programming that met the educational programming guidelines enforced by the Children's Television Act. The block would replace TNBC, a block of live-action series aimed at a teenage audience whose creation was motivated by the success of its series Saved by the Bell.[3][4] By 2001, TNBC had been undergoing from declining viewership; according to Nielsen Media Research, the block was registering a median viewer age of 41.[5]

Discovery Kids on NBC premiered on October 5, 2002, [1] with its original lineup incorporating three new original series (the Survivor-style reality competition series Endurance, and the scripted series Scout's Safari and Strange Days at Blake Holsey High) and one existing Discovery Kids program (Operation Junkyard); the following year, Trading Spaces: Boys vs. Girls, a child-oriented spin-off of the TLC home renovation reality show Trading Spaces joined the lineup.[6]

The new block came about amidst growing children's programming synergies between broadcast and cable television networks. Prior to the Discovery agreement, CBS had launched a Nickelodeon-branded block in 2000 (following Nickelodeon parent Viacom's merger with CBS), while The WB had begun combining programs from sister channel Cartoon Network onto its Kids' WB lineup as part of a growing cross-promotion arrangement between the cable channel and the block; in addition, one month before Discovery Kids on NBC premiered, ABC relaunched its Saturday morning block as ABC Kids, expanding upon a programming agreement established in 2001 with sister network Disney Channel that later included select programming from both Toon Disney and (in 2004) its own action-oriented block Jetix.[4][7]

On November 1, 2003, the block introduced educationally-oriented animated programs under the banner "Real Toons" – with two series, Kenny the Shark and Tutenstein;[8][9] this marked the first time that NBC had aired animation as part of its children's programming lineup since August 1992.

Transition to Qubo

In March 2006, Discovery declined to renew its contract with NBC for its Saturday morning block, citing a desire to focus its children's programming efforts exclusively on the Discovery Kids cable channel;[10] in May of that year, NBC and Ion Media Networks unveiled a joint venture with Canada-based Corus Entertainment, Scholastic and Classic Media known as Qubo, which would aim to provide educational programming aimed at children between the ages of 4 and 8. The Qubo endeavor included a three-hour Saturday morning block on the network, which replaced Discovery Kids on NBC on September 9, 2006.[11][12]

Programming

Further information: List of programs broadcast by Discovery Family § Former programming

Although the Discovery Kids on NBC block regularly aired on Saturday mornings, affiliates in some parts of the country deferred certain programs within the lineup to Sunday morning timeslots to accommodate locally produced programs (such as weekend morning newscasts) or due to scheduling issues with regional or network sports broadcasts that start in time periods normally occupied by the block.

Former programming

Title Premiere date End date Source(s)
Prehistoric Planet October 5, 2002 May 10, 2003 [3]
Croc Files July 2, 2005 [3]
Operation Junkyard May 10, 2003 [3]
Endurance September 2, 2006 [3]
Scout's Safari September 24, 2005 [3]
Strange Days at Blake Holsey High September 24, 2005 [3]
Adventure Camp May 17, 2003 October 25, 2003
Trading Spaces: Boys vs. Girls September 2, 2006
Jeff Corwin Unleashed September 13, 2003 September 24, 2005
Kenny the Shark November 1, 2003 September 2, 2006 [8]
Tutenstein November 19, 2005 [8]
Skunked TV July 10, 2004 September 25, 2004
Darcy's Wild Life October 2, 2004 September 2, 2006
Time Warp Trio July 9, 2005
Flight 29 Down October 1, 2005

See also

References

  1. ^ a b McClellan, Steve (March 27, 2002). "NBC, Discovery Kids announce new Saturday lineup". Broadcasting & Cable. Retrieved June 6, 2022.
  2. ^ Paula Bernstein (December 4, 2001). "Discovery set to kid around with Peacock". Variety. Retrieved June 6, 2022.
  3. ^ a b c d e f g "Discovery set to kid around with Peacock". Variety. Reed Business Information. December 2001. Retrieved September 24, 2014.
  4. ^ a b Thomas Umstead (December 7, 2001). "Discovery Gets NBC Kids' Block". Multichannel News. Retrieved June 6, 2022.
  5. ^ "Adults 'Discover' kiddie programs". Variety. 2003. Retrieved September 24, 2014.
  6. ^ Lily Oei (April 2, 2002). "Discovery Kids sets NBC sked". Variety. Reed Business Information. Retrieved September 23, 2014.
  7. ^ Paula Bernstein (September 29, 2002). "Kid skeds tread on joint strategy". Variety. Reed Business Information. Retrieved September 23, 2014.
  8. ^ a b c Lily Oei; Pamela McClintock (November 6, 2003). "Kids mixed on new skeds". Variety. Reed Business Information. Retrieved September 23, 2014.
  9. ^ Lily Oei (August 24, 2003). "Nets face back to school blues". Variety. Retrieved September 23, 2014.
  10. ^ Robert Riddell (March 19, 2006). "Discovery Kids parts with NBC". Variety. Retrieved September 23, 2014.
  11. ^ Andrew Hampp (August 24, 2006). "NBC Debuts Kids Programming Brand Qubo". Advertising Age. Retrieved February 14, 2014.
  12. ^ Luis Clemens (4 November 2006). "Qubo's Rodriguez: Offering a 'Building Block' to Kids". Multichannel News. Retrieved June 6, 2022.
Categories