Duck Commander, Inc.
Company typePrivate
Industry
Founded1972
HeadquartersWest Monroe, Louisiana, U.S.
Key people
Products
Revenue$40 million (2012)[citation needed]
$20 million (2012)[citation needed]
OwnersWillie Robertson, Jase Robertson, Phil Robertson, Jep Robertson
Number of employees
  • 15 (2011)
  • 75 (2012)
Subsidiaries
Websiteduckcommander.com
Duck Commander's media franchise
Created by
Original workDuckmen of Louisiana (1987)
OwnerDuck Commander
Years1987–present
Print publications
Book(s)
  • Si-cology 1
  • Miss Kay's Duck Commander Kitchen Cookbook
  • See bibliography
Films and television
Film(s)The Blind (2023)
Short film(s)Duckmen (1988-2017)
Television series
Games
Video game(s)
Audio
Original music

Duck Commander is an American hunting and outdoor recreation company in West Monroe, Louisiana. Founded by Phil Robertson, a football quarterback at Louisiana Tech University, he developed and patented the company's namesake duck call the Duck Commander. He began his business in a dilapidated boat, where he spent 25 years making duck calls from Louisiana cedar trees.[1] Phil and Miss Kay's third son Willie Robertson is the company's chief executive officer. Willie and his wife Korie expanded the business into a multimillion-dollar enterprise.[2] Besides duck-hunting equipment, they also manufacture deer-hunting merchandise under the Buck Commander brand, fishing gear with their Fin Commander brand, and turkey-hunting merchandise under the Strut Commander brand.

The Robertson family and business are known through their media franchise that has encompassed numerous productions over the years. Including books, video games, toys, and television series such as the Duck Commander, Buck Commander, Fin Commander television shows on the Outdoor Channel and social media, the reality television series Duck Dynasty on A&E, and Duck Family Treasure by Fox Entertainment.[3] A theatrical film about Robertson family patriarch Phil and matriarch Kay was released in 2023, titled The Blind.[4] They also have their podcasts Duck Call Room hosted by Si, Martin, and Godwin, Unashamed hosted by Phil, Jase, and Alan, and WHOA That's Good Podcast hosted by Sadie Robertson.

Products

Duck Commander

Duck calls

Their hallmark product is their duck calls, particularly those designed by Phil Robertson and Jase Robertson. Duck calls are wind instruments, and learning of their unique reeds and design is required for proper usage. Their most popular varieties are the namesake Duck Commander call, the Jase Robertson Pro Series, the Triple Threat (using a triple reed system), the Cut Down 2.0, and others like specialty calls including The Flash Mallard Hen Duck Call and Mallard Drake Reedless Duck Call.

Face Camo

Duck Commander Face Camo is a face paint product, it is used by hunters, athletes, and actors, due to it being smudge-proof.[5]

Buck Commander

Buck Commander is a brand of utilities such as chef cutting boards, and deer calls like the Lil' Doe Bleat can call, Grunt Call, and the Honcho Grunt Call.

Fin Commander

With the Fin Commander brand they sell individual fishing lures and fish hooks, for pan fish, bass, and trout. And kits such as the Crappie Magnet Kit, the Commander Godwin Kit, and the Commander Martin Kit.

Truck Commander

Truck Commander includes accessories and modifications for pickup trucks, sport utility vehicles, and off-road vehicles, intended for use by outdoors enthusiasts. Including floor mats, steering wheel covers, Duck Commander and Buck Commander decals, etc.

Buck Truck

Developed by Truck Hero and ROC & Design, the Buck Truck is a modification set available for Ford F-Series,[6] GMC, Chevrolet,[7] and Toyota trucks.[8][9][10]

Other products

Numerous apparel and toy products have been created for Duck Commander, as well as its related brands and media franchise. This includes Halloween costumes, Funko figures, stuffed toys, shirts, etc.[11] Other sporting brands sometimes partner with Duck Commander, such as Garrett Metal Detectors having metal detectors called the Garrett Jase Robertson Signature Edition APEX Metal Detector and the Garrett Jase Robertson Signature Edition AT MAX Metal Detector.[12]

Media franchise

The Duck Commander media franchise has been produced by numerous media production and broadcasting companies, including Outdoor Channel, A&E (Hearst Communications/The Walt Disney Company), Tyndale House, ABS-CBN, Blaze Media, Thomas Nelson, Activision, and Fox Entertainment. Usually in the genres of outdoors, sports (hunting, fishing, and metal detecting), reality, and Christian media.

Filmography

Television

Year Title Notes
1987–present Duckmen Direct-to-video series, the first episode "Duckmen of Louisiana" released in 1987.[13] The 21-episode series has included episodes "Traditions",[14] "How The West Was Won",[15] "Duckmen of Middle Earth: New Zealand".[16] Outdoors brands like Yeti continue to sponsor Duckmen videos for social media.[17]
2009–present Duck Commander Originally aired on Outdoor Channel, originally sponsored by Benelli Armi SpA[18][19]
2010-present Buck Commander Duck Commander Outdoor Channel originally sponsored by Under Armour, still ongoing as a mini-series on YouTube, features numerous celebrities including Luke Bryan, Adam LaRoche, Ryan Langerhans, Tom Martin, Jason Aldean, and Tyler Farr.
2012–2017 Duck Dynasty A&E reality television show
2013 Jimmy Kimmel Live! The Robertsons appeared on Jimmy Kimmel Live!. Scheduled musical guest Morrissey canceled because he objected to being on the show with those he called "animal serial killers". The band Churchill filled in for Morrissey. Phil Robertson responded, saying, "Whoever he is, I don't hold it against him."[20] In a parody skit, the Robertsons created a carrot call and a tea cup broccoli trap.[21]
2013 Last Man Standing The Robertsons guest-starred on Season 3, Episode 1 "Back to School".
2013 VeggieTales Si Robertson narrated the episode "Merry Larry and the True Light of Christmas", and appears as an okra mall janitor.[22][23]
2014 Duck Commander: Before the Dynasty Episodes air on A&E, consisting of clips from the original series interspersed with modern-day commentary from members of the Robertson family. Aired between Seasons 6 and 7 of Duck Dynasty.
2014–2015 Dancing with the Stars In Season 19 Sadie Robertson was a contestant with professional dance partner Mark Ballas. Members of the Robertson family appeared on several episodes, and in the semi-finals there was a Duck Commander themed samba to "Hunter" by Pharrell Williams, the song mentions Duck Dynasty and is from the album Girl.[24][25] During Week 10 of season 20. The two finalists of season 19 reunited for a dance together, Alfonso Ribeiro and Sadie Robertson also danced with their professional dance partners Witney Carson and Mark Ballas.
2016–2017 Jep & Jessica: Growing the Dynasty Follows Jep Robertson, Phil's youngest son, and his wife Jessica as they adopt a baby boy into their family on A&E.
2016–2017 Going Si-ral Follows Si Robertson, Phil's brother, as he explores various quirks of the Internet on A&E.
2017–2022 Into the Woods With Phil Phil Robertson hosted show on Blaze Media.
2021 The Masked Singer In Season 6 Willie Robertson performed as The Mallard.[26] Songs he performed included "Save a Horse (Ride a Cowboy)" by Big & Rich, "My House" by Flo Rida, "Play Something Country" by Brooks & Dunn, and "Fly" by Sugar Ray. Though his costume was named after a mallard, it was actually a wood duck.[27]
2022–present Duck Family Treasure A metal detecting show, which features metal detecting and history enthusiast Murray Crowe, alongside Jase and Jep Robertson.

Film

The Blind (2023)

The Blind is a 2023 biopic covering the early relationship of Phil and Kay Robertson. Phil Robertson is portrayed by Aron von Andrian, and Kay Robertson is portrayed by Amelia Eve.[28][29] It was filmed during early 2022 in Shreveport, Louisiana.[30]

Music videos

Year Title Notes
2013 "Wagon Wheel" by Darius Rucker Darius Rucker falls to sleep watching Duck Dynasty, and proceeds to have a dream where the Robertsons help him get to a concert.[31]
2015 "Cut 'Em All" by Colt Ford A Duck Commander duck call can be heard as an instrument during the song, and Willie Robertson appears in both the song and music video.[32]

Bibliography

Phil Robertson

Willie Robertson

Jase Robertson

Jep Robertson

Al Robertson

Kay Robertson

Korie Robertson

Missi Robertson

Lisa Robertson

Si Robertson

Sadie Robertson

John Luke Robertson

Video games

Duck Dynasty (2014)

Duck Dynasty is a 2014 hunting video game published by Activision Blizzard and developed by Fun Labs. It was released on Steam, PlayStation 3, PlayStation 4, Xbox 360, and Xbox One. The game follows John Luke and fictional Cousin Beaux, the player plays as John Luke during various hunting and puzzle mini-games. The Nintendo 3DS version of Duck Dynasty was developed by Black Lantern Studios, and features a top-down perspective and the player controls a "New Guy" in the Duck Commander office, it has its own set of mini-games and is different from the console versions.

Duck Commander (2015)

Jakks Pacific developed a light gun shooter handheld TV game, the game featured a green and orange colored light gun.

Duck Dynasty slot machine (2015)

In 2015 Bally Technologies created a slot machine based on Duck Dynasty, the game was developed for the Alpha 2 Pro Series cabinet, and it features mini-games themed after frog hunting, archery, and duck hunting.[33][34]

Music

Christmas album

The family released a Christmas album, Duck the Halls: A Robertson Family Christmas, on the UMG Nashville label on October 29, 2013.[35]

Charts
Title Details Peak chart positions Sales Certifications
US
[36] 		US Country
[37] 		US Holiday
[38] 		Canada
[39]
Duck the Halls: A Robertson Family Christmas
  • Released: October 29, 2013
  • Label: UMG Nashville
  • Formats: CD, music download
 3 1 1 8
Single
Year Single Peak chart
positions 		Album
US Country
[44] 		US Country Airplay
[45]
2014 "Hairy Christmas"
(Willie Robertson and Luke Bryan) 		49 45 Duck the Halls: A Robertson Family Christmas

Podcasts

Several podcasts have been produced about or by Duck Commander and the Robertson family. Including Unashamed by Phil, Jase, and Alan Robertson, The Duck Call Room hosted by Si, Martin, and Godwin, and WHOA That's Good Podcast by Sadie Robertson.

Sports and sponsorships

Duck Commander 500

Main article: Duck Commander 500

In 2014, Duck Commander was the title sponsor of the Duck Commander 500, a NASCAR Sprint Cup Series stock car race held at Texas Motor Speedway in Fort Worth, Texas which had been previously sponsored by Samsung, DirecTV, Radio Shack, National Rifle Association, and others.[46] It was replaced by O'Reilly Auto Parts in 2017.[47]

Duck Commander Independence Bowl

Main article: Independence Bowl

Duck Commander also purchased in 2014 the naming rights for college football's Independence Bowl, held each year in Shreveport, Louisiana.

Gallery

References

  1. ^ Owens, Ryan; Scholz, Jim (March 20, 2012). "'Redneck' Millionaires Built 'Duck Dynasty' in Duck Call Business". ABC News. Retrieved April 8, 2012.
  2. ^ "Family Funny Business". Duck Dynasty. Season 1. Episode 1. March 21, 2012. A&E.
  3. ^ "The Week Ahead, Mar. 19–24". The New York Times. March 16, 2012. Retrieved December 7, 2012.
  4. ^ Kennerk, Chad (September 29, 2023). "Dawn of a Dynasty: Director Andrew Hyatt on his Duck Dynasty Biopic THE BLIND". The New York Times. Retrieved October 8, 2023.
  5. ^ "Duck Commander Face Camo". Big 5 Sporting Goods. July 20, 2022. Retrieved July 25, 2022.
  6. ^ "The South East's Ultimate Truck Upfitter!". Roc. February 26, 2007. Retrieved November 10, 2022.
  7. ^ "The South East's Ultimate Truck Upfitter!". Roc. February 26, 2007. Retrieved November 10, 2022.
  8. ^ "The South East's Ultimate Truck Upfitter!". Roc. February 26, 2007. Retrieved November 10, 2022.
  9. ^ Blount, Quentin (August 8, 2021). "'Duck Dynasty' Star Jase Robertson Shows Off Awesome New 'Buck Truck' F-150: 'We've Come a Long Way Since the Model T'". Outsider. Retrieved November 10, 2022.
  10. ^ Calkins, Mary (April 30, 2021). "Aiken detail shop customizing trucks for cast of "Buck Commander"". WJBF. Retrieved November 10, 2022.
  11. ^ Medina, Vic (March 24, 2022). "Duck Dynasty Is Launching A Next-Gen Spinoff". GIANT FREAKIN ROBOT. Retrieved July 25, 2022.
  12. ^ Detecting, Serious Metal (June 20, 2022). "Duck Family Treasure". Serious Metal Detecting. Retrieved July 25, 2022.
  13. ^ The Duckmen, Duck Commander and Go-Devil Outboard, 1987, OCLC 264791248
  14. ^ Duckmen. 5, Traditions, [Duck Commander], 199, OCLC 951033519
  15. ^ Duck Commander (Firm) (2020), Duckmen. 8, 8, OCLC 927412103
  16. ^ Duckmen of Middle Earth : New Zealand, Duck Commander, 2013, OCLC 907555588
  17. ^ Yeti Presents: Duckmen (Video). April 3, 2023. Retrieved April 3, 2023.
  18. ^ "Duck Commander (TV Series 2009– ) - IMDb". IMDb.
  19. ^ "With 'Duck Dynasty,' A&E Makes Way for a Workplace Show". The New York Times. March 16, 2012. Retrieved April 4, 2023.
  20. ^ Abramovitch, Seth (February 27, 2013). "Jimmy Kimmel Mocks Morrissey's 'Duck Dynasty' Boycott (Video)". The Hollywood Reporter. Retrieved August 3, 2022.
  21. ^ Woo, Kelly (February 27, 2013). "'Duck Dynasty' patriarch's secret past revealed: Phil Robertson turned down the NFL!". TV News. Yahoo!. Retrieved April 2, 2013.
  22. ^ "Duck Dynasty's Si Robertson Joins Owl City and Toby Mac in Newest VeggieTales Christmas Movie". Christian Post. September 17, 2013. Retrieved December 25, 2013.
  23. ^ "Duck Dynasty's' Si Robertson goes green – voicing an okra in new 'VeggieTales' Christmas DVD". New York Daily News. Retrieved December 25, 2013.
  24. ^ Bricker, Tierney (October 7, 2014). "Willie Robertson Weighs In on Sadie's Wild DWTS Outfit!". E! Online. Retrieved September 26, 2022.
  25. ^ "Duck Dynasty's cool and all / But they got nothin' on a female's call". Genius. March 3, 2014. Retrieved September 26, 2022.
  26. ^ Bonner, Mehera (November 19, 2021). "Why Mallard on 'Masked Singer' Is Willie Robertson - Mallard Theories". Cosmopolitan. Retrieved September 26, 2022.
  27. ^ Maas, Jennifer (November 17, 2021). "Mallard Needs You to Know He Knows Masked Singer Costume Is a Wood Duck". TheWrap. Retrieved September 26, 2022.
  28. ^ Morris, Andrea (May 22, 2022). "'Duck Dynasty' Family Movie 'The Blind' Showcasing Commander Phil Robertson to Debut in 2023". CBN News. Retrieved September 26, 2022.
  29. ^ "'Duck Dynasty' patriarch Phil Robertson's movie 'The Blind' to hit theaters in 2023". The Christian Post. May 25, 2022. Retrieved July 29, 2022.
  30. ^ White, Meredith G.; Times, The (May 9, 2022). "The new Duck Dynasty movie is filming in Shreveport. Here's what we know". Shreveport Times. Retrieved September 26, 2022.
  31. ^ Schillaci, Sophie (March 7, 2013). "Darius Rucker Enlists 'Duck Dynasty' Stars for New Music Video". The Hollywood Reporter. Retrieved September 26, 2022.
  32. ^ Thompson, Gayle (August 11, 2015). "Colt Ford Releases 'Cut 'Em All' Vid, Feat. Willie Robertson". The Boot. Retrieved September 26, 2022.
  33. ^ "Duck Dynasty Slot Machine from Bally Tech". This Week in Gambling. May 15, 2015. Retrieved November 7, 2022.
  34. ^ Peterson, Kristen (November 13, 2014). "Not your grandma's slots: The art and technology of today's multisensory machines". Las Vegas Weekly. Retrieved November 7, 2022.
  35. ^ "'Duck Dynasty' Holiday Album, 'Duck The Halls: A Robertson Family Christmas' Released Today". NewsOK.com. October 29, 2013. Retrieved November 5, 2013.
  36. ^ "The Robertsons". Billboard (chart history). Prometheus Global Media. Retrieved November 7, 2013.
  37. ^ "The Robertsons". Billboard (chart history). Prometheus Global Media. Retrieved November 7, 2013.
  38. ^ "The Robertsons". Billboard (chart history). Prometheus Global Media. Retrieved November 7, 2013.
  39. ^ "The Robertsons". Billboard (chart history). Prometheus Global Media. Retrieved November 7, 2013.
  40. ^ "Country Album Chart Report For November 19, 2014 - RoughStock". November 19, 2014.
  41. ^ "10 Country Albums - November 19, 2014".
  42. ^ "American album certifications – The Robertsons – Duck the Halls". Recording Industry Association of America.
  43. ^ "Canadian album certifications – The Robertson Family – Duck the Halls: A Robertson Family Christmas". Music Canada.
  44. ^ "The Robertsons". Billboard (chart history). Prometheus Global Media. Retrieved December 27, 2013.
  45. ^ "The Robertsons". Billboard (chart history). Prometheus Global Media. Retrieved December 30, 2013.
  46. ^ Owens, Jeff (February 6, 2014). "Duck Dynasty stars to sponsor NASCAR race at Texas". Sporting News. Archived from the original on February 8, 2014. Retrieved February 6, 2014.
  47. ^ "O'Reilly Auto Parts Signs Multi-year Entitlement Deal for Annual Spring NASCAR Sprint Cup Race". Texas Motor Speedway. 2016-05-16. Archived from the original on 2016-06-19. Retrieved 2016-05-16.

External links

Duck Commander
Categories