Stadium seating area layoutKeepmoat Stadium at night
East Stand
The East Stand is sponsored by Donasonic.[2] The area of the East Stand towards the South East corner is the Families area sponsored by First Bus Ltd. and is known as the "First" Families Stand.[3]
West Stand
This is the main match-day reception area with the stand sponsored by Red Viking Rail, and is known as the "James Coppinger West Stand", after former Doncaster Rovers player James Coppinger.
South Stand
The South Stand, popularly known as the Black Bank, is sponsored by Polypipe. For Doncaster Rovers matches this is the stand that houses the Black Bank (the ultras group of Doncaster Rovers supporters) and is decorated with flags and banners on match days, widely known for creating a fantastic atmosphere.[4]
North Stand
The North Stand is sponsored by Pass Logistics. The North Stand area closest to the East Stand is the usual location of visiting fans. Depending on the numbers of visitors, the availability of seats in this area are expanded westwards to meet demand.
Capacity
The all-seater stadium holds 15,231 spectators,[5] 5,000 more than Belle Vue, with improved legroom and disabled access.[6] Amongst the facilities in the new stadium is a new fans' bar, created to ensure fans have a place where they can enjoy pre-match drinks.
The pitch itself incorporates a system of synthetic fibres interwoven with natural grass.[7] This helps to maintain the pitch's integrity and prevents the playing surface from deteriorating throughout the course of the season. The pitch however does not have an under-soil heating system in-place, despite being a modern construction.[8] This has resulted in the postponement of a match within the first year of full operation.[8]
Adjoining sports complex facilities and stadia
A mini-stadium is situated beside the main stadium, featuring a six-lane running track and a 500-seat stand. The mini stadium is used by Doncaster Rovers Belles, Doncaster Rovers Reserves, Doncaster Athletics Club, Doncaster RLFC's academy team, and the Doncaster MustangsAmerican football team.
Sports
Football
The first game played by Doncaster Rovers in the new stadium was on 1 January 2007 against Huddersfield Town, whom they beat 3–0.[9] The game also saw the first three red cards in the new stadium.[10] Doncaster Rovers' centre forwardMark McCammon was the first player ever to score on the new pitch.
Doncaster's first loss at the stadium came five days later at the hands of Bolton Wanderers when they defeated the Rovers 4–0 in the 3rd Round of the FA Cup.[11]
On 14 January 2007, Doncaster Rovers Belles' first match in the main stadium resulted in a 5–2 defeat to Leeds United, before a crowd of 1,797.[12]Vicky Exley was the first Belle to score on the new pitch.[13]
The official opening of the Keepmoat Stadium was on 3 August 2007, with Doncaster Rovers playing a Manchester United XI in front of a crowd of 13,080. United won the game 2–0.[14]
On 19 June 2012, it was confirmed that Doncaster Rovers had secured a 99-year operating lease from Doncaster Metropolitan Borough Council to lead the management of the stadium with a view to improving operating results across the stadium sports partnership.[15]
The highest ever attendance at the Keepmoat stadium was 15,001 for the visit of Leeds United.[17] Rovers also achieved attendances of over 14,800 at the Keepmoat Stadium in games against Sheffield Wednesday and Newcastle United.
Since the EFL require all matches to be played on grass pitches, the stadium was used for all of Harrogate Town's matches for the first month of their 2020–21 season whilst the club replaced their synthetic pitch at Wetherby Road.[18]
The opening game played by Doncaster in the new stadium was against Sheffield Eagles, to whom they lost 16–10 in front of 5,400 spectators. Sheffield Eagles (and former Dons') Richard Newlove was the first player to score try at the new stadium.[20]
The stadium hosted the opening match of the 2009 Gillette 4 Nations on Friday 23 October between co-hosts England and France attracting a crowd of 11,529.
The stadium hosted the semi-final of the Rugby League Challenge Cup between Castleford and Leeds on Sunday 7 August 2011, Leeds winning 10-8 in front of 13,158 fans; another Challenge Cup Semi-Final between Hull F.C. and Wigan took place at the stadium on 29 July 2016, Hull running out 16-12 winners.
The Dons local rivals, Sheffield Eagles, used the stadium as their temporary home during the 2015 rugby league season.
There have also been a variety of concerts held in the stadium, including two in July 2007 featuring Ronan Keating, Bryan Adams and McFly. In July 2008 there was also a show by Sir Elton John and his band. On 30 July 2011, Irish vocal pop band Westlife held a concert for Gravity Tour supporting their album Gravity. In 2017, Doncaster born singer Louis Tomlinson filmed part of the music video for his hit single, Back to You, featuring Bebe Rexha, in the stadium. The Killers were set to play the stadium in May 2020, but the date was postponed to May 2022 as a result of the COVID-19 pandemic.
Other events
In September 2008, the stadium was used to host the BAFL (British American Football League) finals known as "Britbowl".[24]
In mid June 2009 opened its facilities to accommodate corporate events and private functions, the first of which being the marriage reception of Wesley and Claire Vaughan, June 2009.
In November 2010, darts superstar Dennis Priestley held a darts exhibition at the stadium.
On 11 May 2013, an IBF Bantamweight World Title boxing match between Jamie McDonnell and Julio Ceja took place at the stadium, with McDonnell the winner.
On 27 July 2013, an MMA event hosted by UCFC has held at the stadium, the main event was between Ian Freeman and Ricco Rodriguez.
On 28 April 2016 it was announced that Rugby Union team Doncaster Knights would use the Keepmoat for a maximum of six games the following season if they were to win promotion to Premiership Rugby. This would allow work to be undertaken on their home ground of Castle Park in order to bring it up to at least the minimum seating capacity of 10,000 required by the RFU and the Professional Game Board (PGB) for a premiership venue.[25] However, the Doncaster Knights did not achieve promotion that season.
Naming rights
When construction began on the stadium, a planning permission application was made under the name “Doncaster Community Stadium” with many people speculating that this would be the official name.
However, prior to the stadium’s opening, Keepmoat Homes,[26] a company specialising in council housing, was unveiled as the stadium’s first sponsor. Keepmoat Homes would go on to sponsor the stadium for the first 15 years spanning between November 2006 and December 2021.
On 14 December 2021, Doncaster based construction company Eco-Power was announced as the new naming rights holder, taking effect from 27 December 2021, initially until the end of 2025.[27]
Awards
At the Stadium Business Awards 2010, the stadium received the award for Best Matchday Experience.
