Founded2021; 2 years ago (2021)
Area served
Key people
  • Nathalie Roos (CEO)
  • Pierre Laubies (Chair of the board)[1]
OwnerCVC Capital Partners

Ekaterra is a company based in Rotterdam, The Netherlands, that produces tea and other herbal drinks. It was formed in 2021 as a distinct division within Unilever as part of a plan to divest the majority of its tea-making business. Unilever retained businesses in India and Indonesia, as well as its Lipton iced tea joint venture with PepsiCo.[citation needed]

The private equity firm CVC Capital Partners reached an agreement in November 2021 to purchase the division for €4.5 billion.[2] The sale was completed in July 2022.[3]

A month after the sale, the company announced its withdrawal from the Russian market. The current situation in the country "does not allow the company to develop its business steadily", said an Ekaterra spokesman.[4]


  1. ^ Woolfson, Daniel (4 July 2022). "Ekaterra appoints new CEO and chair". The Grocer. Retrieved 10 July 2022.
  2. ^ Massoudi, Arash; Wiggins, Kaye; Evans, Judith; Gara, Antoine (18 November 2021). "CVC agrees €4.5bn deal to buy Unilever's tea business". Financial Times. Retrieved 10 July 2022.
  3. ^ Berry, Kim (6 July 2022). "Unilever completes sale of tea business". Food & Drink Business. Retrieved 10 July 2022.
  4. ^ "Чай Lipton и Brooke Bond перестанут продавать в России". rbc.ru (in Russian). 1 August 2022.