Eko, formerly known as Interlude, is a New York-based technology company specializing in visual commerce. With additional offices in Tel Aviv, Israel, and Bentonville, Arkansas, eko empowers brands to create captivating product visuals that enhance the e-commerce experience.

Leveraging an AI-powered Studio and the Eko Platform, brands can seamlessly deliver high-quality visual content at scale across various digital touchpoints, including brand websites and online retail stores, thereby driving business growth. Eko’s interactive videos let customers engage with the product, offering a “hands-on” way to explore how it works, key features, dimensions, and more. The company’s innovative solutions are utilized by hundreds of global companies, including Walmart, Evenflo, Lego, Mattel, Coca Cola, and Graco, among others.

History

eko was founded in 2009 by Israeli rock musician Yoni Bloch (CEO), Tal Zubalsky (CPO), and Barak Feldman. eko is backed by Sequoia Capital, Intel Capital, New Enterprise Associates, Marker LLC, Innovation Endeavors, Warner Music Group, Sony Pictures, Samsung, and Walmart.

eko began its journey as a media production company, developing software that constructs interactive audiovisual multimedia. This software allows users to choose from multiple streaming options, creating a traversable video tree.

The availability of different video streams provides a unique opportunity for viewers to change perspectives or explore narrative-branching, offering a dynamic viewing experience.  One notable application of eko's innovative software was in the production of the music video for Bob Dylan's Like A Rolling Stone.  produced by Sony.

Awards

• 2013: Yoni Bloch was awarded the Prime Minister's Prize for Initiatives and Innovation for Interlude.^[1]
• 2014: Best Small Digital Agency^[2]
• 2014: the Sony interactive music video for Bob Dylan's Like A Rolling Stone won four Gold Lions;^[3] several sources name it as one of the best music videos of 2013.^[4][5][6]