Elastoplast logo

Elastoplast is a brand of adhesive bandages (also called sticking plasters) and medical dressing made by Beiersdorf.[1]

Background

In 1928 Smith & Nephew of the UK acquired the licence to market and produce the Elastoplast range of bandages.

Beiersdorf bought the brand in 2000. It has become a generic trademark for "sticking plaster" in some Commonwealth countries including the United Kingdom and Australia.[2]

In some countries in Europe Hansaplast, a brand name started by Beiersdorf in 1922, is used instead.[3] A third trademark, named Curitas, is used in parts of Latin America.

Nick Kochan wrote about Elastoplast in his book The World's Greatest Brands (1996); noting that "the early success of the brand was due to its high-stretch fabric material coupled with an effective adhesive"; and that it has as strong position in worldwide markets, particularly in the UK.[4]

In the 1970s Elastoplast marketed its Airstrip product as "the fresh air plaster". The plasters were sold in small flat tin.[5]

On 4 July 2005 Elastoplast launched a £1.1 million advertising campaign which introduced brand heroes called "the Plastermen", which had helped advertise the newly launched SilverHealing plasters.[6]

See also

References

  1. ^ "Hansaplast - Elastoplast - CURITAS - Your Trusted Woundcare Brands". www.hansaplast.com. Retrieved 22 January 2019.
  2. ^ "Medical Definition of ELASTOPLAST". www.merriam-webster.com. Retrieved 22 January 2019.
  3. ^ "Hansaplast - The Healing Expert". int.hansaplast.com. Retrieved 22 January 2019.
  4. ^ Kochan, Nick (1996-11-11). The World's Greatest Brands. Springer. p. 55. ISBN 9781349141142.
  5. ^ "Elastoplast Airstrip Advert 1973". YouTube.
  6. ^ "New Campaigns - Elastoplast SilverHealing". 30 June 2005.