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((more citations needed|date=April 2013))
((Use dmy dates|date=January 2020))
((EngvarB|date=January 2020))
((Infobox album
| name       = Electric
| type       = [[Album]]
| artist     = [[the Cult]]
| cover      = The Cult-Electric (album cover).jpg
| alt        =
| released   = 6 April 1987
| recorded   =
| venue      =
| studio     =
| genre      = <!-- same as in lead -->[[Hard rock]]<ref name="billboard"/>
| length     = 38:51
| label      = ((Hlist|[[Beggars Banquet Records|Beggars Banquet]]|[[Sire Records|Sire]]))
| producer   = [[Rick Rubin]]<ref>((cite book|url=https://books.google.com/books?id=60Jde3l7WNwC&pg=PA240|title=Legends of Rock Guitar: The Essential Reference of Rock's Greatest Guitarists|first=Pete|last=Prown|first2=Harvey P.|last2=Newquist|date=22 June 1997|publisher=Hal Leonard Corporation|isbn=978-0-79354-0-426|page=240|via=Google Books))</ref>
| prev_title = [[Love (The Cult album)|Love]]
| prev_year  = 1985
| next_title = [[Sonic Temple]]
| next_year  = 1989
| misc       = ((Singles
 | name        = Electric
 | type        = studio
 | single1     = [[Love Removal Machine]]
 | single1date = 16 February 1987
 | single2     = Lil' Devil
 | single2date = 20 April 1987
 | single3     = Wild Flower
 | single3date = 27 July 1987
))
))

'''''Electric''''' is the third album by British [[Rock music|rock]] band [[the Cult]], released in 1987.<ref>((cite book|url=https://books.google.com/books?id=ZHP-r9-eqdAC|title=Alternative Rock|first=Dave|last=Thompson|date=22 June 2000|publisher=Hal Leonard Corporation|isbn=978-0-87930-6-076|page=301|via=Google Books))</ref><ref name="Robbins"/> It was the follow-up to their commercial breakthrough ''[[Love (The Cult album)|Love]]''. The album equalled its predecessor's chart placing by peaking at number four in the UK but exceeded its chart residency, spending a total of 27 weeks on the chart (the most successful run for an album by The Cult).<ref>((cite book |editor=David Roberts |title=British Hit Singles and Albums|year=2006|page=129|publisher=[[Guinness World Records Limited]]|isbn=978-1-90499-4-107))</ref>

The album marked a deliberate stylistic change in the band's sound from [[gothic rock]] to more traditional [[hard rock]].<ref>((Cite web |last=Wall |first=Mick |date=2022-04-07 |title=How The Cult's Electric helped save rock |url=https://www.loudersound.com/features/the-making-of-the-cult-electric |access-date=2023-10-03 |website=louder |language=en))</ref> [[Rick Rubin]], the producer on ''Electric'', had been specifically hired to remake the band's sound in an effort to capitalize on the popularity of hard rock, [[glam metal]] and [[Heavy metal music|heavy metal]] in the 1980s.<ref>((Cite web |last=Starkey |first=Arun |date=2023-04-23 |title=The advice Rick Rubin gave Billy Duffy and The Cult |url=https://faroutmagazine.co.uk/advice-rick-rubin-gave-billy-duffy-the-cult/ |access-date=2023-10-03 |website=faroutmagazine.co.uk |language=en-US))</ref> The album was featured in the book ''[[1001 Albums You Must Hear Before You Die]]''.

In 2013 the album was re-released as a [[double CD]] set under the title '''''Electric Peace''''', with one disc featuring the originally released album and the second containing the entire '''''Peace''''' album recorded during the Manor Sessions.

==Production==
After the breakthrough success of their second album, ''[[Love (The Cult album)|Love]]'', the Cult began working on a follow-up with producer Steve Brown. In the summer of 1986, they recorded twelve tracks at the [[Manor Studio]] in [[Oxfordshire]]. These recordings, which came to be known as the Manor Sessions, were to make up a new album, tentatively entitled ''Peace''. However upon completion of the recording sessions, the band decided that they were unhappy with the sound, and began to look for a new producer.

The band went on to choose Rick Rubin, who was known for producing albums for [[Hip hop music|hip hop]] artists and [[thrash metal]] band [[Slayer]]. These new recordings, with a slightly different track-list and running order, became the album that was released. Engineer [[Tony Platt]] recalled that Rubin used [[AC/DC]] as a benchmark for the album's sound:

((Quote|Rick Rubin was recording the Cult in Studio A and we [Platt and the studio engineers] stood in the airlock just outside the studio.  A snatch of ''[[Highway to Hell]]'' would get played and then a snatch from ''[[Back in Black]]'' and then a snatch of [[Led Zeppelin]], and we thought, "What the hell's going on there?"  [A studio assistant] said, "Well, he's getting the guitar sounds from ''Back in Black'', the drum sound from ''Highway to Hell'' and the voice sound from Led Zeppelin!"  Literally, as he was mixing he was getting a guitar sound on the Cult and then comparing it directly with the guitar sound that he wanted to get from ''Back in Black''.  The same with all the other instruments.<ref>((cite book|title=AC/DC: Maximum Rock & Roll: The Ultimate Story of the World's Greatest Rock-and-Roll Band, p. 387|first=Murray|last=Engleheart|first2=Arnaud|last2=Durieux|publisher=[[HarperCollins]]|location=New York City|date=2009|isbn=978-0-06184-4-539))</ref>))

Although all twelve of the Manor Sessions tracks were initially scrapped, four of them would turn up as [[B-side]]s to singles from ''Electric''. A further five of them appeared on a limited edition [[extended play|EP]], and with the release of ''[[Rare Cult]]'' in 2000, the rest of the unreleased Steve Brown-produced tracks were made available, albeit in a limited edition format. They were finally made available on a mainstream release in 2013 as part of the ''Electric Peace'' release.

==Critical reception==
((Album ratings
| rev1 = [[AllMusic]]
| rev1score = ((Rating|4.5|5))<ref>((cite web|last=Raggett|first=Ned|url=https://www.allmusic.com/album/electric-mw0000189571|title=Electric – The Cult|publisher=[[AllMusic]]|access-date=22 June 2020))</ref>
| rev2 = ''[[The Rolling Stone Album Guide]]''
| rev2score = ((Rating|3.5|5))<ref>((cite book|last=Considine|first=J. D.|author-link=J. D. Considine|last2=Skanse|first2=Richard|editor1-last=Brackett|editor-first=Nathan|editor-link=Nathan Brackett|editor2-last=Hoard|editor2-first=Christian|editor2-link=Christian Hoard|chapter=The Cult|title=The New Rolling Stone Album Guide|title-link=The Rolling Stone Album Guide|publisher=[[Simon & Schuster]]|edition=4th|year=2004|isbn=0-7432-0169-8|pages=[https://books.google.com/books?id=t9eocwUfoSoC&pg=PA203 203–204]))</ref>
| rev3 = ''[[The Village Voice]]''
| rev3score = B+<ref>((cite news|last=Christgau|first=Robert|author-link=Robert Christgau|url=https://robertchristgau.com/xg/cg/cgv6-87.php|title=Christgau's Consumer Guide|newspaper=[[The Village Voice]]|location=New York|date=2 June 1987|access-date=11 August 2012))</ref>
))

''[[Rolling Stone]]'' wrote that "despite the hovering shades of Zeppelin, [[Bon Scott]] and others, ''Electric'' does more than pilfer bygone metal mayhem. It swaggers, crunches and howls, all right, but it does so with irreverence (not surprising with raunch expert Rick Rubin behind the board)."<ref>((cite magazine|last=Schwartz|first=Robin J.|url=http://www.rollingstone.com/artists/thecult/albums/album/230279/review/6067916/electric|title=The Cult: Electric|magazine=[[Rolling Stone]]|location=New York|date=2 July 1987|access-date=8 January 2012|archive-url=https://web.archive.org/web/20080415164929/http://www.rollingstone.com/artists/thecult/albums/album/230279/review/6067916/electric|archive-date=15 April 2008|url-status=dead))</ref> ''[[Trouser Press]]'' wrote: "As sensually gratifying as it is cornball retro-moronic, ''Electric'' can lay claim to one of history's worst versions of '[[Born to Be Wild]].'"<ref name="Robbins">((cite web|last=Robbins|first=Ira|last2=Fasolino|first2=Greg|url=https://trouserpress.com/reviews/cult/|title=Cult|website=[[Trouser Press]]|access-date=22 June 2020))</ref>

==Track listing==
All songs written by [[Ian Astbury]] and [[Billy Duffy]], except where noted.
# "Wild Flower" – 3:37
# "Peace Dog" – 3:34
# "Lil' Devil" – 2:44
# "Aphrodisiac Jacket" – 4:11
# "Electric Ocean" – 2:49
# "Bad Fun" – 3:33
# "King Contrary Man" – 3:12
# "[[Love Removal Machine]]" – 4:17
# "[[Born to Be Wild]]" ([[Mars Bonfire]]) – 3:55
# "Outlaw" – 2:52
# "Memphis Hip Shake" – 4:01

==="Manor Sessions"/''Peace'' track listing===
''Electric'' arose from the sessions for the unreleased ''Peace'' album. ''Electric'' featured several rerecorded songs from the ''Peace'' sessions. Tracks 2, 5, 6 and 10 below first appeared on ''The Manor Sessions'' EP in 1988. Tracks 7, 8, 9 and 11 were issued as B-sides to singles from ''Electric'' in 1987. The full ''Peace'' album was not released in its entirety until 2000, when it was included as Disc 3 of the ''[[Rare Cult]]'' boxed set. In 2013, the ''Peace'' album was released as part of a two-disc set alongside ''Electric'', under the title ''Electric Peace''.

# "[[Love Removal Machine]]" - 5:16
# "Wild Flower" - 4:10
# "Peace Dog" - 5:09
# "Aphrodisiac Jacket" - 4:25
# "Electric Ocean" - 4:13
# "Bad Fun" - 6:24
# "Conquistador" - 2:53
# "Zap City" - 5:15
# "Love Trooper" - 3:55
# "Outlaw" - 5:07
# "Groove Co." - 4:13

==Personnel==
;The Cult
*[[Ian Astbury]] – [[Singing|vocals]]
*[[Billy Duffy]] – [[Electric guitar|guitar]]s
*[[Jamie Stewart (English musician)|Jamie Stewart]] – [[Bass guitar|bass]]
*[[Les Warner]] – [[Drum kit|drums]]

== Charts ==
{| class="wikitable"
!Year
!Chart
!Position
|-
| rowspan="3" |1987
|BPI UK Album Chart
| style="text-align:center;" |4
|-
|[[The Billboard 200|The ''Billboard'' 200]]<ref name="billboard">((cite magazine|date=10 April 2019|title=The Cult's 'Sonic Temple' at 30: Revisiting The Watershed Album|last=Stingley|first=Mick|url=https://www.billboard.com/music/rock/the-cult-sonic-temple-album-30-anniversary-8506652/|magazine=[[Billboard (magazine)|Billboard]]))</ref>
| style="text-align:center;" |38
|-
|[[Cashbox (magazine)|Cash Box Charts]]<ref>((cite web|title=CASH BOX MAGAZINE: Music and coin machine magazine 1942 to 1996|url=https://worldradiohistory.com/Archive-All-Music/Cash-Box-Magazine.htm|access-date=14 December 2020|website=worldradiohistory.com))</ref>
| style="text-align:center;" |17
|}

==Certifications==
((Certification Table Top|caption=Certifications for ''Electric''))
((Certification Table Entry|region=Canada|artist=The Cult|title=Electric|award=Platinum|number=2|type=album|relyear=1987|certyear=1989|access-date=19 August 2022))
((Certification Table Entry|region=United Kingdom|artist=The Cult|title=Electric|award=Gold|id=2024-1655-2|type=album|relyear=1987|certyear=1987|access-date=19 August 2022))
((Certification Table Entry|region=United States|artist=The Cult|title=Electric|award=Platinum|type=album|relyear=1987|certyear=1997|access-date=19 August 2022))
((Certification Table Bottom|nosales=true))

== References ==
((reflist))

((The Cult))
((Authority control))

((DEFAULTSORT:Electric (The Cult Album)))
[[Category:1987 albums]]
[[Category:The Cult albums]]
[[Category:Albums produced by Rick Rubin]]
[[Category:Beggars Banquet Records albums]]

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