Company type | Subsidiary |
---|---|
Industry | Information Technology, Advertising, Marketing |
Founded | 2005 |
Number of locations | Australia, China, India, Indonesia,Japan, Singapore, South Korea, USA, Canada, Germany, UK |
Key people | Kyoko Matsushita, CEO |
Revenue | $4 billion (total billings)[1] |
Number of employees | 1900[1] |
Parent | GroupM[2] |
Website | essenceglobal.com |
Essence is a global data and measurement-driven full service agency. The agency has 20 offices in 12 countries and a staff of approximately 1,900. Essence manages over $4B in annualized media spend globally, with clients such as Google, The Financial Times,[3] Target,[1] NBCUniversal,[1] BP, FrieslandCampina,[4] L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation.[5] Essence specializes in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. Kyoko Matsushita has taken over from Christian Juhl as CEO from 1 October 2019, Juhl has moved to be CEO of GroupM.[6]
Essence was founded by Matt Isaacs, Andrew Shebbeare and Andy Bonsall who previously worked together at Accucard, a credit-card company backed by LloydsTSB, where they developed an in-house digital marketing arm called Creative Services.[7]
In 2005 they created their own digital agency in London, Essence, with their first client being Carphone Warehouse boss, Sir Charles Dunstone.[8]
In 2006 Essence was hired by Google for a UK media and creative assignment. Today Essence is the digital media agency of record for Google in EMEA, NA and APAC.[9]
Essence has worked for domestic and international brands including L’Oreal, TalkTalk,[10] eBay,[11] Betfair,[12] Expedia,[13] Barclays,[14] YouTube,[15] Method,[16] DoubleDown Interactive,[17] HP, Viber,[18] Visa[19] and Intuit.[20]