Everyday Health, Inc.
TypeSubsidiary
Founded1 January 2002 Edit this on Wikidata
Headquarters,
Ownerj2 Global
Number of employees
520 (2013)
Websiteeverydayhealth.com

Everyday Health Group is a digital media company which owns websites and produces content relating to health and wellness for consumers and medical professionals. For consumers, its brands include Everyday Health, Diabetes Daily, Migraine Again, DailyOM, What to Expect, BabyCenter, and Emma’s Diary. Its brands for professionals include Health eCareers, Prime Medical, MedPage Today, and Castle Connolly. Everyday Health Group is a division of the Ziff Davis media and internet conglomerate.[1]

History

The company was founded in 2002 by entrepreneurs Benjamin Wolin and Michael Keriakos to invest in the creation of online health content for major "offline" health brands. At the time, it was known as Agora Media.[2] It merged with Streetmail.com to become Waterfront Media.[2]

In October 2008, the company announced that it would merge with Revolution Health, in a deal valued at $300 million.[3] The combined company, operating under the Waterfront Media name, was projected to have $100 million revenue in 2009, double its 2007 revenue.[4]

In 2010, the company changed its name to Everyday Health.[2] The company attempted an IPO in November 2010, which ultimately failed due to changes in “circumstances regarding the securities markets.”[5] In December 2010, Everyday Health acquired professional website MedPage Today.[6]

By 2011, the company's network of sites had over 28 million unique viewers per month, garnering over $100 million in yearly revenue, including major partnerships with brands and personalities such as Denise Austin and the South Beach Diet.[7]

Throughout 2011, the company began to diversify into digital media: in July 2011 it announced that it would be co-producing a self-titled TV series with Litton Entertainment for Litton's Weekend Adventure, a new Saturday morning syndication package of E/I programming aired by affiliates of ABC. It also hired Paul Slavin, a veteran producer from ABC News, to help operate a new studio for the company.[7] In October 2011, YouTube announced that Everyday Health would become part of its Original Channel Initiative, which aimed to fund the production of professionally produced original web content. Everyday Health would launch Everyday Health TV through the program, featuring original health and lifestyle-related series.[8]

On September 25, 2012, the company announced that it would acquire EQAL, most notable for the lonelygirl15 web series and fellow YouTube channel u look haute, for an undisclosed amount.[9] EQAL became a separate division of the company. Additionally, Everyday Health also announced that it was co-producing a television version of Recipe Rehab, one of the series featured on its YouTube channel. The series ran from October 6, 2012 through July 25, 2015.[10]

The company’s initial public offering was on March 28, 2014 on the New York Stock Exchange, under the symbol EVDY.[11] It opened at $14 per share, and closed the day at $13.50.[12] On October 21, 2016, Ziff Davis, at that time a subsidiary of j2 Global, agreed to acquire Everyday Health for $10.50 per share in cash, valuing the company at $465 million.[13] The acquisition was completed on December 8, 2016.[1]

In February 2017, it was reported that j2 Global was considering selling off the less profitable parts of Everyday Health.[14]

In 2017, DHI Group sold the job recruiting site Health eCareers to Everyday Health Group for $15 million.[15][16]

In 2018, EHG acquired the medical continuing education and research company Prime Medical. The next year, it acquired Castle Connolly, a ratings website for healthcare facilities and providers. Castle Connolly publishes the Top Doctor series, including annual awards for the peer-nominated “America’s Top Doctors.”[17][18] It also purchased the pregnancy and parenting website BabyCenter from Johnson & Johnson that year. [19][20] It joined What to Expect as part of the Everyday Health Pregnancy and Parenting division.[21]

In 2020, Everyday Health Group acquired the patient advocacy and community site Migraine Again, for people living with migraines and chronic headaches.[22] The following year, Everyday Health Group brought two more new sites into its portfolio: Diabetes Daily and DailyOM.[23]

Diabetes Daily is a patient community and advocacy site,  DailyOM offers courses in holistic living and self-improvement, inspirations, and horoscopes. At the beginning of 2022, EHG acquired Emma’s Diary, a UK-based company that offers baby and parenting advice, as part of a larger purchase of the company Lifecycle Marketing Ltd. Everyday Health Group has also maintained a partnership with the Mayo Clinic for over a decade.[24]

References

  1. ^ a b "J2 Global's Ziff Davis Completes Everyday Health Buyout". finance.yahoo.com. Retrieved 2020-01-30.
  2. ^ a b c Shanks, Adam (March 28, 2016). "Everyday Health to shut North Adams office; most employees to work from home". The Berkshire Eagle. Retrieved 2020-12-20.
  3. ^ Clifford, Stephanie (October 3, 2008). "Two Online Health Site Operators to Announce a Merger". The New York Times. Retrieved May 22, 2010.
  4. ^ Clifford, Stephanie (2008-10-03). "Two Online Health Site Operators to Announce a Merger (Published 2008)". The New York Times. ISSN 0362-4331. Retrieved 2020-12-20.
  5. ^ Elstein, Aaron (March 24, 2014). "Everyday Health looks unwell". Crain's New York Business. Retrieved 2015-11-17.
  6. ^ "Everyday Health buys MedPage Today in play for professional space". MM+M - Medical Marketing and Media. December 14, 2010.
  7. ^ a b "Everyday Health is Out to Dominate Media via Video, Apps, and Social". Xconomy. Retrieved 26 September 2012.
  8. ^ "YouTube Announces TV Initiative With 100 Niche Channels". The Hollywood Reporter. Retrieved 26 September 2012.
  9. ^ "Everyday Health Has Bought Social Media Marketers Eqal (Price Up To $25M?)". TechCrunch. Retrieved 2020-05-19.
  10. ^ "Everyday Health Buys Lonelygirl15 Producer EQAL in Expansion to New Genres". AdAge. Retrieved 26 September 2012.
  11. ^ "EVERYDAY HEALTH, INC. (EVDY) IPO". NASDAQ.com. Retrieved 2015-11-17.
  12. ^ Hay, Timothy (2014-03-28). "Everyday Health Closes Down on Day One, But CEO Upbeat". Retrieved 2015-11-17.
  13. ^ Inc, Everyday Health. "Everyday Health Enters into Agreement to Be Acquired by j2 Global, Inc.'s Ziff Davis for $10.50 per Share in Cash". www.prnewswire.com. Retrieved 2020-01-30.
  14. ^ Lau, Virginia (2017-02-10). "J2 Global considers divesting parts of Everyday Health". MM&M - Medical Marketing and Media. Retrieved 2020-12-20.
  15. ^ "Making the Cut: Chicago's Top Surgeons". Chicago Magazine. Retrieved 2022-05-05.
  16. ^ "Everyday Health SEC Filing Data". www.sec.gov. Retrieved 2022-05-05.
  17. ^ "2021 Top Doctors in Hawai'i". Honolulu Magazine. 2021-06-30. Retrieved 2022-05-05.
  18. ^ "Everyday Health Group acquires 'Top Doctors' creator Castle Connolly Medical". www.beckersasc.com. Retrieved 2022-05-05.
  19. ^ "SEC Filing Data". www.sec.gov. Retrieved 2022-05-05.
  20. ^ "Pregnancy apps have become a battleground of vaccine misinformation". Washington Post. ISSN 0190-8286. Retrieved 2022-05-05.
  21. ^ "JPMA Announces This Year's Most Innovative Baby Products during the Virtual 2021 Innovation Awards". aNb Media, Inc. 2021-12-14. Retrieved 2022-05-05.
  22. ^ "Everyday Health and Migraine Again Have Joined to Better Serve One of the Most Prevalent, Disabling, and Undertreated Chronic Illnesses in the World". Everyday Health Group. Retrieved 2022-05-05.
  23. ^ "Diabetes Daily joins Everyday Health to scale one of the most vibrant online communities serving people with diabetes". Everyday Health Group. Retrieved 2022-05-05.
  24. ^ "MayoClinic, Everyday Health partner". MM+M - Medical Marketing and Media. 2009-09-01. Retrieved 2022-05-05.