On January 13, 2016, it was rumored that actor Michael B. Jordan would be the director of the music video for "Exchange", but later Jordan denied the rumor.[3] The video premiered on Pitchfork magazine's website on June 1, 2016,[4] and was later uploaded to Tiller's Vevo channel.[5] It was directed by Rohan Blair-Mangat.[5]YouTube personality Symphani Soto plays Tiller's love interest in the video.[6]
Live performances
Tiller appeared on the Late Night with Seth Meyers on May 23, 2016, performing "Exchange".[7] On June 26, 2016, he performed the song at the BET Awards.[8] The song was also part of Tiller's Trapsoul Tour (2016).[9]
Remixes
In March 2016, American rapper Ace Hood released his remix of the song titled "X-Change".[10]
Controversy
Upon the release of J. Cole's album 4 Your Eyez Only, producers Vinylz and Boi-1da accused producer Foreign Teck (of The Mekanics) of stealing the beat, to Cole's track "Deja Vu" and giving it to Bryson Tiller, explaining why the tracks share similarities. Vinylz said Cole's track was recorded before Tiller's, and that he sent Foreign Teck a video of him making the beat to "Deja Vu", and a week later Teck posted a beat on Instagram with the same drums. Vinylz also alleged that Foreign Teck offered him publishing, a tacit admission that he had reverse engineered the beat.[11] Another producer by the name of GMoney also made claims that he made the beat back in 2013.[12]
Commercial performance
"Exchange" debuted on the Billboard Hot 100 at number 98 for the chart dated November 14, 2015, and has since peaked at number 26, becoming Tiller's second top 40 hit.
