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ExerciseTV
Type of businessJoint venture
FoundedJanuary 2006; 18 years ago (January 2006)
OwnerComcast
Time Warner Cable
New Balance
Jake Steinfeld
Key peopleChris Mansolillo
Jake Steinfeld
IndustryVideo on demand
Employees8 (2009)

ExerciseTV was an American video-on-demand (VOD) service available to digital cable customers.[1][2][3] The network received around eight million views every month.[2]

ExerciseTV workouts ranged from cardio and abs to yoga, pilates and personal training.[4]

History

ExerciseTV was launched in January 2006 by Jake Steinfeld and was a joint venture between him, Comcast, Time Warner Cable, and New Balance.[5][3][6][7] The service was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners. It was available in the United States via the digital cable services of Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.[1]

ExerciseTV shut down on December 31, 2011.

References

  1. ^ a b "Coke to sponsor ExerciseTV". Atlanta Business Journal. American City Business Journals. 2007-12-28. Archived from the original on 2011-05-26. Retrieved 2009-04-17.
  2. ^ a b Athavaley, Anjali (2009-04-16). "Lean Times Bring Workouts Home". The Wall Street Journal. Dow Jones & Company. Archived from the original on 2011-11-04. Retrieved 2009-04-17.
  3. ^ a b "Comcast's ABQ customers workin' out to ExerciseTV". New Mexico Business Weekly. American City Business Journals. 2008-02-28. Archived from the original on 2011-05-26. Retrieved 2009-04-17.
  4. ^ Stein, Anne E (2007-01-07). "The ups and downs of ExerciseTV". Chicago Tribune. Tribune Company. Retrieved 2009-04-17.
  5. ^ "Comcast, Time Warner Launch ExerciseTV". Los Angeles Times. Associated Press. 2006-01-19. Archived from the original on 2015-02-20. Retrieved 2009-04-17.
  6. ^ Hill, Miriam (2006-01-18). "A New Balance for ads, programs: Commercials are interlaced with Comcast's new exercise channel". The Philadelphia Inquirer. Philadelphia Media Holdings LLC. Archived from the original on 2011-10-26. Retrieved 2009-04-17.
  7. ^ Lieberman, David (2006-01-17). "VOD offers new way to work out". USA Today. Gannett Company. Archived from the original on 2008-07-26. Retrieved 2009-04-17.
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