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Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.[1] Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.[2]

References

  1. ^ Flynn, John (July 26, 2009). "Churches Communicating a Message of Hope". Global Zenit News. Archived from the original on April 16, 2013.
  2. ^ Jacobs, Mary (April 14, 2007). "Don't shy from marketing savvy in branding faith". The United Methodist Reporter. Archived from the original on 2007-05-18.

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