Drake posted "Buried Alive Interlude (remix)" as a promo for "Family Matters" on his official Instagram.[4]
The single was released by Drake on 3 May 2024 on all streaming platform along with an accompanying music video on YouTube.
Composition
The track is in a tryptic form akin to Lamar's "Euphoria", with three beat switches and three different flows. On the song, Drake alleges Lamar was implicated in domestic violence against his long-time partner, Whitney Alford, and insinuates that Alford engaged in adultery with Lamar's creative partner Dave Free. Drake also alleges that one of Lamar’s children is in fact the love child between Alford and Free.[5]
Music video
The "Family Matters" music video by Drake is laden with symbolism, beginning with Drake's homage to 50 Cent with a vintage G-Unit spinner chain and his response to Lamar's mention of FUBU in "Euphoria." The video features a similar van to Lamar's mother's Dodge Caravan, reminiscent of the cover of the deluxe edition of Good Kid, M.A.A.D City, being crushed in a junkyard, symbolizing Drake's intention to bury Kendrick. Drake then flaunts jewelry from Pharrell's collection, including Tupac's ring, suggesting the ongoing narrative of their feud. References to Lamar's personal life emerge with cakes inscribed with "Happy Divorce" and "Happy Co-parenting," implying a split from Alford due to infidelity. Scenes of Drake in the studio, a Michael Jackson action figure highlighting "Black and White," and Drake wearing a ringed chain hint at deeper meanings, such as speculation about Lamar's engagement to Alford.[6]
