| Type of business | Private |
|---|---|
Type of site | E-commerce |
| Available in | English |
| Founded | June 6, 2006 |
| Headquarters | Los Angeles, California, U.S. |
| Area served | Worldwide |
| Owner | Chris Hethrington (Former NFL Player) |
| Founder(s) | Steve Warshak |
| Industry | Online shopping |
| Products | Lifesized Wall Graphics |
| URL | fathead.com |
Fathead (“Company”) is a well-recognized, 17-year-old D2C online retailer of life-sized, precision-cut vinyl wall graphics and cutouts and revolutionized wall art. Since its inception in 2006, the Company has gained global recognition for its innovative and top-quality products. Products range from decals of officially licensed sports team logos and athletes to different characters from movies, TV shows, and video games. Customers can also create custom graphics by uploading their images or selecting from a marketplace of freelance artists who sell their designs through the company. The seasoned executive team has an impressive strategic growth plan to transition Fathead from a novelty collectible company into a disruptive fan engagement platform and media channel.
The Company lets customers celebrate and display their fandom with over 650 officially licensed sports and entertainment images from fan-based organizations like: NFL, Disney, Marvel, NBA, NCAA, MLB, Nascar and more.
Fathead was recently acquired and has new ownership led by former NFL player Chris Hetherington, CEO; Jason Turner, COO; Jen Beaver as Chief Partnership Officer; Mehul J.D., CTO; and Evan Greene, Head of Strategy, Brand and Marketing.
In 2006, a group of investors, led by Dan Gilbert, founder of Quicken Loans, purchased Fathead, Inc[1] Fathead was brought to Gilbert's attention by the company's president Todd Lunsford, then Quicken Loans’ Chief Marketing Officer, after Todd's son saw a commercial and wanted to order a Tom Brady Fathead.[citation needed]Today, Fathead, LLC is one of the threads in a large family of properties in the sports and entertainment market, including the National Basketball Association's Cleveland Cavaliers, the American Hockey League's Cleveland Monsters, Quicken Loans Arena, Xenith, Xeko and Veritix.[citation needed].
In 2023, the brand was acquired and has new ownership led by former NFL player Chris Hetherington, CEO; Jason Turner, COO; Jen Beaver as Chief Partnership Officer; Mehul J.D., CTO; and Evan Greene, Head of Strategy, Brand and Marketing.