Feedburner, Inc.
Type of businessSubsidiary
Type of site
Web feed management
LaunchedFebruary 29, 2004; 20 years ago (2004-02-29)
Current statusActive

Feedburner, Inc. is a web feed management service primarily for monetizing RSS feeds, primarily by inserting targeted advertisements into them. It was founded in 2004[1] and acquired by Google in 2007.


Services provided to publishers include traffic analysis[2] and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format,[3] authors now choose to include advertising in two-thirds of FeedBurner's feeds.[4] Users can find out how many people have subscribed to their feeds and with what service/program they subscribed.

Feedburner replaces an ordinary RSS feed by a modified feed; the original feed becomes a private feed that only Feedburner can access. Apart from advertising, published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and "splicing" information from multiple feeds.[5] FeedBurner originally offered application programming interfaces (APIs) to allow other software to interact with it, but as of October 2012 no longer does. As of August 4, 2008 (the last time statistics were released), FeedBurner hosted 1,993,406 feeds for 1,125,264 publishers, including 249,728 podcast and videocast feeds.[6][7]


FeedBurner was founded in 2004 by Dick Costolo, Eric Lunt, Steve Olechowski, and Matt Shobe. The four founders were consultants together at Andersen Consulting (now Accenture).[1]

On June 3, 2007, FeedBurner was acquired by Google for a rumored price of $100 million.[8] One month later, two of their popular "Pro" services (MyBrand and TotalStats) were made free to all users.[9]

On May 26, 2011, Google announced that the FeedBurner APIs were deprecated.[10] Google shut down the APIs on October 20, 2012.[11]

Google terminated AdSense for Feeds on October 2, 2012 and shut it down on December 3, 2012.[12]

On April 14, 2021, Google announced they would migrate FeedBurner to new infrastructure but remove "non-core" functionality including email subscriptions, browser-friendly viewing, and password-protection.[13] This was originally scheduled for July 2021 but did not occur until July 2022.[14]


  1. ^ a b Wolinsky, Howard (2005-09-06). "Helping Publishers, Bloggers Get the Word Out". Chicago Sun-Times. Archived from the original on 2006-03-17. Retrieved 2019-01-24.
  2. ^ "Mining For Data In Blogs". TechWeb. 2006-07-17. Archived from the original on July 20, 2006. Retrieved 2006-08-10.((cite web)): CS1 maint: unfit URL (link)
  3. ^ "Advertisers Muscle Into RSS". Wired News. 2004-11-18. Archived from the original on 2008-07-24. Retrieved 2006-08-10.
  4. ^ "FeedBurner buys BlogBeat, expanding blog analysis". Reuters. 2006-07-17. Retrieved 2006-08-10.
  5. ^ "The Feed Thickens". Flickr. 2004-07-14. Archived from the original on 2007-06-04. Retrieved 2006-08-10.
  6. ^ "FeedBurner". Archived from the original on 2008-09-19. Retrieved 2008-09-19.
  7. ^ "About FeedBurner". FeedBurner.com. Archived from the original on 2009-02-14. Retrieved 2009-02-14.
  8. ^ "Techcrunch confirms Google buyout of FeedBurner".
  9. ^ "FreeBurner for Everyone". FeedBurner. Archived from the original on February 16, 2009. Retrieved 2007-10-27. Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free.
  10. ^ "Spring cleaning for some of our APIs". Google Code. Retrieved 2011-05-27. These APIs are now deprecated but have no scheduled shutdown date: Code Search API, Diacritize API, Feedburner APIs, Finance API, Power Meter API, Sidewiki API, Wave API.
  11. ^ "FeedBurner API (Deprecated)". Google Inc. Archived from the original on May 5, 2012. Retrieved 2012-09-11. Important: The Google Feedburner APIs have been officially deprecated as of May 26, 2011 will be shut down on October 20, 2012.
  12. ^ "Continues: Google Kills AdSense For Feeds". TechCrunch. September 28, 2012. Retrieved September 29, 2012.
  13. ^ "Upcoming changes to FeedBurner in July 2021 - Feedburner Help". Feedburner Help. Retrieved 2021-04-14.
  14. ^ "feedburner over the limit problem". Feedburner Help Group. 2022-07-19. Retrieved 2022-08-04.