The diffusion of innovations according to Rogers (1962). With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level.
Date
12 October 2009 (upload date)
Source
self-made based on Rogers, E. (1962) Diffusion of innovations. Free Press, London, NY, USA.
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((Information |Description=The diffusion of innovations according to Rogers (1962). With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. |Source=self-made ba
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