The film history has a long history in Miami and greater South Florida and continues to grow as the entertainment industry expands throughout Florida. Miami is home to one of the largest production and distribution centers in the world for the film, television, commercial advertising, still photo, music and new media industries. The industry's combined economic impact in the local economy is about two billion dollars annually,[1] with $100 to $150 million coming from more than 1,000 location filming shoots each year.[2] There approximately 3,000 companies working in film and entertainment in Miami-Dade County, employing an estimated 15,000 workers.[3]
Miami, Florida has had a booming film and entertainment industry since the 1940s and 1950s. Films such as Moon Over Miami, A Hole in the Head, Key Largo, and 30 Seconds Over Tokyo capitalized on the unique tropical locations that the city and surrounding area offers. At the other end of the cinematic spectrum, Max Fleischer produced his Betty Boop, Popeye, and Superman cartoons as well as the features Gulliver's Travels and Mr. Bug Goes to Town from animation studios on the Miami River from 1938 to 1942. Fleischer had invented the rotoscope, which allowed him to make animations from live action film scenes, and the Fleischer Studios capitalized on the innovative process to rival Walt Disney as a top animation studio of the period.
1960s
During the 1960s films and television series concentrated on Miami's "fun in the sun" vacation image. Miami was portrayed as a paradise where everyone has fun. Films made during the 1960s include Clambake, The Bellboy, and Where the Boys Are.
Popular Miami based television shows consisted of the Jackie Gleason Show, Flipper, and Gentle Ben. The Jackie Gleason Show was particularly helpful to Miami because Gleason constantly boasted about Miami's great weather and beauty. Gleason, an avid golfer, in part moved his show to Miami Beach so he could play his favorite sport year round.
In order to sustain successful TV shows and movies, the film and entertainment industry began to build infrastructure in South Florida. Studios, film labs, and camera rental facilities were set up in Miami to support the new entertainment industry. The show Flipper was filmed at Ivan Tors Studios, which subsequently became Greenwich Studios and is still in operation today. Ivan Tors, Continental Film Labs, and the Cinetech camera rental house formed the backbone of the new production industry. The '60s helped establish Miami as a legitimate location for new media with proper facilities and a talented pool of workers.
1970s-1980s
The 1970s and 1980s films reflected the decline of the Miami dream. Famous movies such as Scarface, Lenny, Deep Throat, Body Heat, Black Sunday, and Godfather II focused on corruption, sex and violence. During the 1980s, Miami had a negative image despite its naturally beautiful environment. The Mariel boatlift cast thousands of unemployed Cuban immigrants into the city, among them many criminals. The city suffered racial tension and the infamous Liberty City riots. The drug culture was rampant and "Cocaine Cowboy" violence spread.
Miami Vice, one of the most famous Miami based television shows, premiered in 1984. It was produced by Michael Mann based on creator Anthony Yerkovich's idea of "MTV cops." Miami Vice both amplified the area's negative image and helped redefine Miami as a city. Viewers saw the beautiful landscapes and buildings and fell in love with the look. The show was filmed in stereophonic sound with many popular songs from the 1980s which helped create an atmosphere that romanticized Miami.[4] Viewers saw Miami as America's Casablanca – alluring, exotic and a little dangerous. Miami Vice is credited with creating a boom in tourism, its viewers wanting a firsthand experience of the city. Miami Beach was completely revitalized by the show into a world class destination and a vacation hot spot. In addition, the show's five-year run helped build an even larger base of first rate production technicians and facilities in Miami.
1990s
Miami in the 1990s became one of the most popular still photography locations in the world, in part due to the notoriety it gained from the Miami Vice experience. Bruce Weber, Helmut Newton, Annie Leibovitz, and virtually every other world class photographer shot projects in the area during the 1990s. The Ford and Elite Agencies populated the beaches and nightclubs of the emerging South Beach district with beautiful models, and thousands of fashion and photo shoots began taking advantage of the tropical art deco backdrops and amazing light Miami had to offer.
Commercial advertising production also became more popular in Miami during the '90s, capitalizing on the weather advantages during winter months, and on the local production infrastructure with first class crews.
Since the mid-1990s, South Florida has also become a hotbed for the Spanish-language television industry. Telemundo, Univision, Venevision and dozens of international cable networks began producing programs aimed at Latin America and the growing U.S. Hispanic population. The Spanish language music industry is also a prominent business in the Miami area. Sony, EMI, BMG, and other music labels are represented. As a huge international metropolis with close proximity to Latin America and a large Hispanic population, Miami is culturally attuned to the growth opportunities in Spanish-language media. The Hispanic population is now the largest minority group in the United States.[5] Spanish language entertainment is one of the fastest growing media sectors. In 2005, Telenovela production alone spent nearly $30 million in Miami-Dade County.[6] It appears that in the coming years, Miami will continue to be the headquarters for Latin music and Spanish-language television in the U.S.
Miami-Dade County Office of Film and Entertainment
Filmiami Logo
The Miami-Dade County Office of Film and Entertainment (Filmiami) offers location and logistics assistance, government liaison, production information and referral sources to the film, television and photo production industry. It began in 1977.
