Domestically, the airline previously served an extensive intra-peninsula connection from its turboprop secondary hub in Penang and Johor Bahru to most major cities in Peninsular Malaysia. Nonetheless, following the major restructuring of the company, the airline decided to axe its jet operations by the end of 2011 and halt its planned turboprop expansion to Bangkok–Don Mueang (via Kota Bharu),[3]Bengkulu, Jambi and Pangkal Pinang.
Firefly operates scheduled passenger flights from Singapore's Seletar Airport since 2019 and Changi Airport since March 2023, flying to its Subang hub using turboprop aircraft.[4][5] In the same year, the airline announced its interest to commence a new operation to Betong Airport in Thailand from Kuala Lumpur-Subang.[6][7][8]
In October 2020, the company has announced the resumption of its jet service from January 2021. Concentrating secondary routes from Penang International Airport, the airline selected Kota Kinabalu, Kuching and Johor Bahru as its pioneer destinations.
In March 2022, Firefly announced that they will be flying from Penang to Kota Kinabalu and Kuching using their B737-800 aircraft starting April 2022. On 11 April 2022, Firefly had its B737-800 inaugural passenger flight from Johor to Penang.
From May 2023, Firefly has begun to operate intra-Borneo jet services previously operated by its parent company Malaysia Airlines. Flights from Kota Kinabalu to Kuching, Tawau and Sandakan will be operated by their fleet of single-class B737-800s, with frequencies all increasing to once-daily return services (from 2-5x weekly before).[10] The move is believed to be part of efforts to counter the dominant position held by low-cost carrier AirAsia.[11]
The Airline has codeshare services with its subsidiary Malaysia Airlines with capability to collect Enrich frequent flyer points along with MH Flypas being redeemable on selected firefly flights.[12]
Firefly current seat installed on the Boeing 737-800
Firefly ATR-72 cabin seat is equipped with very basic legroom pitch of 30inch. On the Boeing 737-800 firefly has introduced slimline seats of the Safran z110i and comes equipped with USB A and C charging ports.
A revival of the airline's route was commenced in 2021, now operated via Penang International Airport as its main hub.
Firefly started operations with two 50-seater Fokker 50 aircraft. It also took delivery of a third leased Fokker 50 aircraft to expand its services.
On 26 June 2007, Malaysia Airlines signed an agreement for the acquisition of ten ATR 72-500 aircraft with options for ten more (which was exercised), to replace the Fokker 50s.[23] The aircraft started to arrive from 11 August 2008,[24] with five delivered in 2008, five in 2009, four in 2010 and the rest in 2011.[25] All Fokker F50s retired by the end of 2008.
On 25 August 2010, Firefly announced that it would take up four ATR 72s in the option clause of the purchase agreement.[26] On 8 November 2010, Firefly announced an order for 30 Boeing 737-800 aircraft from year-end to 2015 as part of its expansion into east Malaysia initially, and into regional markets in the future. Firefly's first Boeing 737-800 arrived in December 2010 and began its operations on 15 January 2011.[27][28]
On 16 August 2011, Firefly announced that it would only operate the ATR aircraft from Subang and Penang, and cease its Boeing 737-800 and Boeing 737-400 flights.[29] Jet operations were discontinued in accordance with a restructuring-of-services agreement made between Malaysia Airlines (Firefly's parent company) and AirAsia. On 16 September 2011, Firefly ceased the Johor Bahru – Kuching route. Other Boeing 737 services, including Kuala Lumpur – Kuching, Kuala Lumpur – Kota Kinabalu and Kuala Lumpur – Jakarta, were transferred to Malaysia Airlines in October 2011.[30] Its 2 remaining Boeing 737-400 were instead kept under its charter division until 2014.[31][32]
On 18 December 2012, MASwings' parent company, Malaysia Airlines, ordered 36 ATR 72-600s for its subsidiaries. Twenty of the ordered aircraft will be delivered to Firefly while the remaining sixteen will enter service with MASwings. However with the ongoing contract dispute with the Ministry of transport Malaysia and MASwings on the usage of the new aircraft for RAS subsidies along with the financial turmoil parent company Malaysia Airlines was facing in 2015, subsequent pending deliveries for the ATR72-600 were halted and cancelled. Firefly also retired all 8 of its newly delivered ATR72-600 by 2016 as most of its expansion plans were put on hold.[33]
In October 2020, the Malaysia Aviation Group (MAG) announced that the airline would recommence its jet operations in the first quarter of 2021. There will be ten jets in the fleet.[34]
In April 2022, Firefly resumed jet aircraft operation with the Boeing 737-800 and has setup Penang and Kota Kinabalu to be their hub of operation for the aircraft fleet.
References
^"Contact Info." Firefly. Retrieved on 21 April 2016. "Principal Office FlyFirefly Sdn Bhd, Lot R-01, 3rd Floor, CITTA Mall, No: 1, Jalan PJU 1A/48, Ara Damansara, 47301 Petaling Jaya, Selangor, Malaysia."
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