Flipkart Video
Type of businessPrivate
Type of site
Video streaming
Available inHindi
DissolvedJuly 2023
Headquarters
Bangalore
Area servedIndia
OwnerFlipkart
IndustryEntertainment
URLflipkart.com/watch-videos-online-store
RegistrationRequired
Launched2019

Flipkart Video was an India-based OTT (Over the Top) video streaming platform operated by Walmart-owned Flipkart.[1][2] It was launched in 2019, and has lined up content from partners like Voot, Arre, Viu, TVF, Pocket Aces' Dice Media and more.[3][4] In October 2019, it announced its first original series Back Benchers, a quiz show hosted by Bollywood film producer and director Farah Khan,[5][6][7] which features Bollywood celebrities as students and host Farah as the dean of the figurative school. Bollywood celebrities who appeared on the show are Anil Kapoor, Shilpa Shetty,[8] Kartik Aaryan, Parineeti Chopra, Ananya Pandey, Bhumi Pednekar, Tapsee Pannu, Janhvi Kapoor, Malaika Arora amongst others.[9]

Overview

Flipkart Video is a free video streaming service[10] that is available within the video section of the Flipkart app.[5][6] Flipkart has tied up with various production houses including Studio Next and Frames and Sikhya Productions to beef up its library of original series in various languages and genres for the Flipkart users.[3][11]

Flipkart Video Original programming

Flipkart Video Originals features programming in the following genres: action, comedy, romance, drama, horror, adventure and more.[7]

Original series

Year Title Episodes Genre Premiere Length Language Ref(s)
2019 Back Benchers 20 Quiz show 19 October 2019 35 mins Hindi [12]
2020 Entertainer No.1 8 Game show 13 April 2020 10 mins Hindi [13]
2020 Kya Bolti Public 30 Game show 16 April 2020 10 mins Hindi [14][15]
2020 Fake or Not 30 Quiz show 6 July 2020 10 mins Hindi [16]
2020 Super Fan Game show 10 July 2020 12 mins Hindi [17]
2020 Power Play with Champions 60 Quiz show 18 September 2020 12 mins Hindi [18]
2020 Sabse Funny Kaun Comedy 28 September 2020 10 mins Hindi [19]
2020 Ladies vs Gentlemen 30 Game show 18 November 2020 20 mins Hindi [20]
2020 Prize Wali Paathshala Game show 15 December 2020 7 mins Hindi [citation needed]
2021 Kaun? Who Did It? 35 Crime 9 January 2021 17 mins Hindi [21]
2021 F.Y.I. - For Your Information Game show 16 January 2021 Hindi [22]
2021 Dating Aaj Kal 30 Game show 13 February 2021 18 mins Hindi [23]
2021 Aage Kya 40 Quiz show 28 March 2021 Hindi [24]

Original short films

Year Title Topic/Genre Premiere Length Language Ref(s)
2020 Chhaju Ke Dahi Bhalle Online Dating 19 February 2020 13 mins Hindi [25]
2020 Nano So Phobia Confusion of Old Age 19 February 2020 12 mins Hindi [26][25]
2020 Sleeping Partner Marital Rape 19 February 2020 22 mins Hindi [27]
2020 Pinni The Role of a mother in making our lives sweeter 19 February 2020 17 mins Hindi [28][29]
2020 Sunny Side Upar Looking at the positive sides in Life 19 February 2020 18 mins Hindi [30][31]
2020 Swaaha Infidelity in a marriage 19 February 2020 16 mins Hindi [28][31]
2020 Thappad Innocence of childhood 19 February 2020 17 mins Hindi [32][25]

Upcoming projects

References

  1. ^ Abrar, Peerzada. "Flipkart forays into original video content, takes on Amazon and Netflix". Business Standard. Retrieved 19 January 2020.
  2. ^ "OTT war heats up: Flipkart takes on Amazon Prime with 'Video Originals'". The Economic Times. 15 October 2019.
  3. ^ a b Ganjoo, Shweta (17 October 2019). "Flipkart launches Video Originals to take on Amazon Prime video". India Today.
  4. ^ N S, Vikas. "Flipkart forays into original content with mobile-first videos". The Economic Times. Retrieved 19 January 2020.
  5. ^ a b Chaudhary, Deepti (15 October 2019). "Flipkart to offer original video content". Mint.
  6. ^ a b "Flipkart forays into original video content to take on Amazon Prime, Netflix". The Financial Express (India).
  7. ^ a b "Flipkart Video Originals Are Here: Has Flipkart Got The Timing Right?". inc42. Retrieved 19 January 2020.
  8. ^ "Farah Khan's Quiz Show Backbenchers Will Take You Back To School Days". Mid-Day. 16 October 2019.
  9. ^ "Farah Khan's quirky quiz Backbenchers is Flipkart Video Originals' 1st non-fiction show". Exchange 4 Media.
  10. ^ Bose, Mouli (7 August 2019). "How Flipkart's streaming service will be different from Netflix, Amazon Prime Video, Hotstar, ZEE5". The Financial Express.
  11. ^ "Flipkart to launch original video content". Business Line. Retrieved 19 January 2020.
  12. ^ "Farah Khan's quiz show Backbenchers will take you back to school days". Mid-Day. 16 October 2019.
  13. ^ "Coronavirus Outbreak: Varun Dhawan unites with Flipkart Video to launch stay-at-home reality show, Entertainer No 1". Firstpost. 9 April 2020.
  14. ^ "Flipkart launches interactive game show Kya Bolti Public". Hindustan Times. 23 April 2020.
  15. ^ Khan, Sami (24 April 2020). "Win cash prizes during lockdown with Flipkart's new interactive game show: How to play?". International Business Times.
  16. ^ "Inder Sahani breaks fake news on Fake or Not | Flipkart Video | Official Promo – YouTube" – via YouTube.
  17. ^ Gidwani, Shloka (10 July 2020). "Claim yourself to be a super fan? Here's an interactive quiz show to figure out". The New Indian Express.
  18. ^ "IPL 13 promises to bring joy to the fans, feels Sehwag | english.lokmat.com". Lokmat. 16 September 2020. Retrieved 22 September 2020.
  19. ^ "Varun 'Choocha' Sharma wants to find out 'Sabse Funny Kaun?' - Newztezz Online". www.newztezz.online. Retrieved 21 October 2023.
  20. ^ Bhasin, Shriya (17 November 2020). "Genelia, hubby Riteish Deshmukh to turn host for new show 'Ladies Vs Gentlemen'". India TV. Retrieved 18 November 2020.
  21. ^ "The White Tiger, WandaVision, Normal People: What's streaming on Netflix, Disney+ Hotstar, Lionsgate Play in January". Firstpost. 5 January 2021.
  22. ^ "Comedian Johnny Lever's daughter Jamie Lever debuts in the OTT space with a quiz show". indulgexpress.com.
  23. ^ "Karan Kundra Talks about Dating Aaj kal Exclusively FilmiBeat". filmibeat.com. 12 February 2021. Retrieved 13 February 2021.
  24. ^ "Flipkart Video Set To Launch New Show – 'Aage Kya?'". adgully.com. 25 March 2021. Retrieved 28 March 2021.
  25. ^ a b c "Zindagi In Short Finds Extraordinary Stories Among Ordinary Lives". The Quint. 20 February 2020.
  26. ^ Varma, Lipika (21 February 2020). "Swaroop Sampat back in the game". The Asian Age. Retrieved 4 March 2020.
  27. ^ KBR, Upala (1 February 2020). "Sanjay Kapoor, Divya Dutta discuss marital rape in Sleeping Partner". Mid-Day.
  28. ^ a b "Flipkart Video's anthology 'Zindagi inShort' has restless women and lots of twists". Scroll.in. 20 February 2020.
  29. ^ "Tahira Kashyap's short film, 'Pinni', has been inspired by her mother-in-law". The Times of India.
  30. ^ "Rima Kallingal to act in 'Sunny Side Upar', short film produced by Anurag Kashyap". The News Minute.
  31. ^ a b "Flipkart Video Original 'Zindagi inShort' to release on 19 Feb". Indian Television. 9 February 2020.
  32. ^ Jigar, Ganatra. "Flipkart Original 'Zindagi Inshort' is all about 'smiling despite the worries'". Mumbai Live.

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