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((Short description|Powdered detergent))
((refimprove|date=October 2015))
'''Fresh Start''' was the first powdered detergent to come in a [[plastic bottle]]. It was also one of the first [[detergents]] to be highly concentrated, before all [[detergents]] went concentrated.

Fresh Start was a product of the [[Colgate-Palmolive]] company and was introduced in the late '70s. In 2005, [[Colgate-Palmolive]] sold the North American rights for Fresh Start to [[Phoenix Brands]].<ref>((cite web|title=Colgate To Sell Its North American Laundry Detergent Brands. Form 8-K, Filing Date: 07/12/2005|url=http://edgar.secdatabase.com/1314/119312505140902/filing-main.htm|website=SECdatabase.com|accessdate=12 October 2015))</ref> The target audience of Fresh Start was mainly active women. Advertisements from that time also depict active women having fun without worrying about [[laundry]].

==References==
((Reflist))

== External links ==
* [http://www.cleanitsupply.com/blog/fresh-starts-marketing-and-packaging-gave-a-fresh-start-to-powder-laundry-detergent/ Fresh Start’s Marketing and Packaging Gave a Fresh Start to Powder Laundry Detergent] (posted Sept. 30, 2010; viewed Oct. 11, 2015)

((Colgate-Palmolive))

[[Category:Laundry detergents]]
[[Category:Colgate-Palmolive brands]]


((Product-stub))

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