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Frieze Art Fair under construction in Regent's Park, in 2009.

Frieze Art Fair is an annual contemporary art fair first held in 2003 in London's Regent's Park. Developed by the founders of the contemporary art magazine Frieze, the fair has since expanded to include editions in four cities, in addition to acquiring several other art fairs. Following the original Frieze Art Fair (also referred to as Frieze London), the fair added Frieze Masters (2012), also in London, dedicated to art made before the year 2000;[1] Frieze New York (2012);[2] Frieze Los Angeles (2019);[3] and Frieze Seoul (2022).[4] In 2023, Frieze acquired The Armory Show in New York, and EXPO Chicago.[5]

In 2016, American holding company Endeavor acquired a majority stake in Frieze.[6]

History

Frieze magazine was launched in 1991 by Amanda Sharp, Matthew Slotover, and artist Tom Gidley. The magazine served for a time as an alternative to more established art publications like Artforum, drawing contributors like Hilton Als, Peter Schjeldahl, and Lynne Tillman.[7]

In 2003, Slotover and Sharp parted ways with Gidley and launched Frieze Art Fair.[1] Early editions of the fair saw steady increases in attendance, rising from 27,700 at the first fair to 105,000 in 2016.[1] Frieze has been noted for being among the first art fairs to implement practices like commissioning works from artists and holding artist talks during the fair.[7][1] Multiple writers have stated that the original Frieze Art Fair helped unite London's art scene, which was gaining in prominence after significant investments in institutions like the Tate Modern.[7][1] Despite high attendance, it was suggested in 2006 that only 20% of the fair's 68,000 visitors intend to buy work.[8] Frieze stopped self-reporting sales figures in 2006, claiming that the figures were not accurate given that many sales happen in private or following the end of the fair's run.[9] In 2007, Gavin Brown’s Enterprise booth at Frieze was transformed into a flea market, showcasing the fair's willingness to embrace unconventional and immersive art experiences.[10] Since the mid-2000s, auction houses like Christie's, Sotheby's and Phillips have expanded their mid-season contemporary sales to coincide with Frieze London.[11]

In 2010 Slotover participated in a formal debate at London's Saatchi Gallery with artists including Jasper Joffe, on the subject of whether "art fairs are about money."[12] Joffe claimed that his criticisms of Frieze and Slotover led to his work being banned from the fair that year.[13]

In May 2011, Slotover and Sharp announced the launch of two new art fairs, Frieze New York and Frieze Masters, with their first editions occurring in 2012.[14] Frieze Masters, held concurrently to the original Frieze Art Fair, comprises art made before the year 2000.[1]

In 2016, American talent agency and holding group Endeavor acquired a 70% controlling stake in the Frieze brand, including the magazine and art fairs. Following the acquisition, Slotover and Sharp continued to lead the company until 2020 when Simon Fox, a former media executive at Reach plc, was named CEO, overseeing all publications and fairs.[6]

In 2017, Hauser & Wirth invited classics scholar Mary Beard to open a fake museum at Frieze consisting of artifacts bought on ebay.[15]

In 2019, the fair expanded again with the addition of Frieze Los Angeles,[3] followed by Frieze Seoul in 2022.[4] Writers have compared Frieze's presence in Los Angeles and Seoul to its original presence in London, noting the similarities in both cities' art scenes to London's art scene in 2003, as both cities are considered to be rising in importance in the art world.[3][4]

Frieze acquired two additional, locally grown art fairs in 2023: The Armory Show in New York, and EXPO Chicago. Both fairs will continue to operate under their independent brands.[5]

Fairs

Frieze Art Fair 2003

Frieze Art Fair 2004

Frieze Art Fair 2005

Frieze Art Fair 2006

Frieze Art Fair 2007

Dog Breeder by Andrew Litten, exhibited during Frieze Art Fair 2007

Frieze Art Fair 2008

Frieze Art Fair 2009

Frieze Art Fair 2010

Frieze Art Fair 2011

Frieze Masters' sign, 2014. Held by coincidence near the site of the long gone Master of Regent's Park's house.

Frieze Art Fair 2012

Frieze Art Fair 2013

Frieze Art Fair 2014

Frieze Art Fair 2015

Frieze New York 2016

In 2016, David Horvitz hired a pickpocket to place sculptures in the pockets of attendees of the annual Frieze Art Fair. This was part of “Frieze Projects” a program of 6 commissioned interactive activities at the fair. Said Horvitz, “Imagine how much money is concentrated there, among collectors and galleries—and then there’s this person walking around who’s basically a trained thief,” [24]

Frieze Art Fair 2017

Frieze Art Fair 2018

Frieze Art Fair 2019

Frieze Los Angeles 2019

Frieze New York 2020

Frieze Art Fair 2021

Frieze Masters Art Fair 2021

Frieze New York 2021

Frieze Seoul 2022

Frieze New York 2023

Frieze Seoul 2023

Frieze Sculpture Park

The Frieze Sculpture Park has been curated since 2012 by Clare Lilley of Yorkshire Sculpture Park,[36] with historic pieces joining the contemporary collection.

Outset / Frieze Art Fair Fund to benefit the Tate Collection

Main article: Outset Contemporary Art Fund

Outset Contemporary Art Fund was founded by Candida Gertler and Yana Peel in 2003 as a philanthropic organization dedicated to supporting new art. The charitable foundation focuses on bringing private funding from its supporters and trustees to public museums, galleries, and art projects. In 2003, Outset established the world's first acquisitions fund connected to an art fair. This ongoing collaboration with Tate and Frieze proved to be a cornerstone in the foundation's program of institutional acquisitions.

See also

Notes and references

  1. ^ a b c d e f Kinsella, Eileen (4 October 2016). "How Frieze Fair Sparked a Standalone Season on the Global Art Calendar". Artnet. Archived from the original on 29 March 2023. Retrieved 14 July 2023.
  2. ^ Pilkington, Ed (3 May 2012). "New York warms to Frieze as fair muscles in on US art market". The Guardian. Archived from the original on 5 May 2022. Retrieved 14 July 2023.
  3. ^ a b c Stromberg, Matt (11 February 2019). "Your Concise Guide to Los Angeles Frieze Week 2019". Hyperallergic. Archived from the original on 7 March 2023. Retrieved 14 July 2023.
  4. ^ a b c Russeth, Andrew (5 January 2023). "Inside South Korea's Art-Mad Capital". The New York Times. Archived from the original on 10 May 2023. Retrieved 14 July 2023.
  5. ^ a b Pogrebin, Robin (13 July 2023). "Frieze Art Fair Acquires Armory Show and Expo Chicago". The New York Times. Archived from the original on 14 July 2023. Retrieved 14 July 2023.
  6. ^ a b Harris, Gareth (15 January 2020). "Frieze shake-up: former media boss chosen as company's first CEO". The Art Newspaper. Archived from the original on 4 December 2021. Retrieved 14 July 2023.
  7. ^ a b c Azimi, Negar (30 April 2015). "The Making of the Frieze Art Fairs". The Wall Street Journal. Archived from the original on 30 April 2015. Retrieved 14 July 2023.
  8. ^ "With a View to Make More Profit", Financial Times, March 4, 2006
  9. ^ Reyburn, Scott (18 October 2010). "Art Market Recovering as Frieze Boosted by Hirst, Paris Follows". Bloomberg News. Retrieved 14 July 2023.
  10. ^ Muir, Gregor (6 October 2023). "Frieze at 20: how the fair revolutionised London's art world". Financial Times. Retrieved 27 December 2023.
  11. ^ Reyburn, Scott (7 October 2014). "Auction Houses Gear Up for Frieze Week". New York Times.
  12. ^ The Saatchi Gallery. "Debate: Art Fairs Are About Money Not Art". Saatchi-gallery.co.uk. Archived from the original on 4 January 2013. Retrieved 16 October 2010.
  13. ^ "Diary: Joffe's jokey picture falls flat with Frieze - Diary, People". The Independent. London. 13 October 2010. Retrieved 16 October 2010.
  14. ^ Jones, Jonathan (20 May 2011). "New Masters fair should end the classic art Frieze-out". The Guardian. Retrieved 21 February 2022.
  15. ^ Jones, Jonathan (4 October 2017). "Frieze 2017 review – Judas, Bourgeois and Mary Beard storm the hyper-capitalist hothouse". The Guardian. ISSN 0261-3077. Retrieved 27 December 2023.
  16. ^ a b "Frieze Action" by Joe La Placa, artnet.com. Retrieved March 29, 2006.
  17. ^ "Frieze Show Puts the 'Art' into Party, The Guardian, October 23, 2005. Retrieved March 24, 2006.
  18. ^ "Time Really Is Money as Tate Coughs up £20,000 The Times, October 21, 2005. Retrieved March 24, 2006.
  19. ^ "Clear Evidence of Confidence at Frieze Art Fair 2009". Frieze. 20 October 2009. Archived from the original on 30 September 2011. Retrieved 23 October 2009.
  20. ^ Antonia Ward (October 2009). "Frieze Frame". Glass Magazine. Archived from the original on 17 July 2011. Retrieved 23 October 2009.
  21. ^ "The Frieze Art Fair, Sculpture Park". This is Tomorrow. 17 October 2009. Retrieved 23 October 2009.
  22. ^ Mickiewicz, Maksymilian Fus (24 August 2011). "Frieze: Anahita Razmi". Dazed. Retrieved 20 March 2024.
  23. ^ "Anahita Razmi receives Emdash Award 2011". e-flux.com. 2011.
  24. ^ Battaglia, Andy (5 May 2016). "At Frieze Art Fair, a Pickpocket Covertly Gives Instead of Takes". Wall Street Journal. Retrieved 16 April 2018 – via www.wsj.com.
  25. ^ Jonathan Jones, "Frieze 2017: Judas, Bourgeois and Mary Beard storm the hyper-capitalist hothouse". The Guardian, 4 October 2017. Accessed 4 October 2017
  26. ^ "Winner Announced - Camden Arts Centre Emerging Artist Prize at Frieze". 3 October 2018. Retrieved 11 October 2018.
  27. ^ https://www.vogue.co.uk/arts-and-lifestyle/article/everything-to-know-about-frieze-london-2019, Archived 24 January 2022 at the Wayback Machine
  28. ^ Vankin, Deborah (23 January 2019). "At Frieze Los Angeles, the art fair goes Hollywood". Los Angeles Times. Retrieved 31 January 2019.
  29. ^ Douglas, Sarah (22 February 2018). "Frieze Announces February 2019 Los Angeles Fair at Paramount Studios". ARTnews. Retrieved 31 January 2019.
  30. ^ "Frieze New York Has Been Cancelled Due to the Coronavirus Crisis, Becoming the City's First Major Market Event to Be Called Off". artnet News. 18 March 2020. Retrieved 30 March 2020.
  31. ^ a b "Vaccines? Negative tests? Frieze is back in town, here is everything you need to know before you go". The Art Newspaper - International art news and events. 6 October 2021.
  32. ^ "Vision & Justice Project at the core of Frieze New York 2021". FAD Magazine. 12 May 2021.
  33. ^ Sutton, Benjamin (10 May 2021). "What Sold at Frieze New York 2021". Artsy.
  34. ^ "The Return of the Art Fair". The New Yorker. 14 May 2021.
  35. ^ "Jessica Vaughn Awarded the Frieze Artadia Prize at Frieze New York 2023". Retrieved 19 August 2023.
  36. ^ "Yorkshire Sculpture Park". Archived from the original on 10 January 2014. Retrieved 10 January 2014.

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