 | |
| Frisby | |
| Formerly | Pizzería Frisby |
| Industry | Restaurants |
| Genre | Fast food |
| Founded | June 12, 1977 (as Pizzería Frisby) Pereira, Risaralda, Colombia |
| Founder | Alfredo Hoyos Mazuera |
| Headquarters | Dosquebradas, Risaralda[1] , |
Number of locations | 200 (2020[1]) |
| Products | |
| Website | frisby.com.co |
Frisby is a Colombian fried chicken restaurant chain founded by Alfredo Hoyos Mazuera on June 12, 1977. Frisby was founded in Pereira, Risaralda, Colombia.[2] It started as a pizzeria; however, later its owners decided to finally go into the fried chicken market.
Pioneering the fried chicken market in the country and bringing to Colombia the moniker for the dish, broaster chicken.[1] The owner has claimed that the company name, Frisby, comes from the technique of spinning pizza dough in the air, which makes it resemble a Frisbee disk.[3] In 1978 they started opening new places in the Coffee axis. In 1987 the first shop in Bogotá was opened and the same thing happened in Medellín in 1990. Frisby has more than 200 restaurants in 50 Colombian cities.[1]
Currently, they have added environmental friendly strategies into their packaging. These are 100% recyclable, with vegetable ink. Additionally, they run a campaign to have their customers drink their beverages without a straw.[4]