Full Gear featured professional wrestling matches that involved different wrestlers from pre-existing feuds and storylines.[6] Storylines were produced on AEW's weekly television programs, Dynamite and Rampage, and the supplementary online streaming shows, Dark and Elevation.
After a four-month hiatus, MJF made his return at All Out as the surprise "joker" entrant in the Casino Ladder match and won the poker chip, thus earning a match for the AEW World Championship at a time and place of his choosing.[7] After Jon Moxley retained the title on the October 18 episode of Dynamite, Moxley called out MJF and goaded him to cash in the poker chip that night, however, MJF announced that he would cash in and challenge Moxley for the AEW World Championship at Full Gear.[8]
At All Out, Swerve In Our Glory (Keith Lee and Swerve Strickland) defeated The Acclaimed (Anthony Bowens and Max Caster) to retain the AEW World Tag Team Championship.[7] In a championship rematch at Grand Slam, The Acclaimed defeated Swerve In Our Glory to win the titles.[9] On the October 26 episode of Dynamite, Swerve In Our Glory defeated FTR (Dax Harwood and Cash Wheeler) to become the #1 contenders for the championship,[10] and on that same week's episode of Rampage, the third championship match between The Acclaimed and Swerve In Our Glory was scheduled for Full Gear.[11]
On the October 28 episode of Rampage, AEW announced the return of the AEW World Championship Eliminator Tournament; an eight-man single-elimination tournament culminating at Full Gear with the winner receiving an AEW World Championship match at Winter Is Coming. That same episode, Dante Martin and Ethan Page named themselves as the first two participants in the tournament.[12] The following week, Eddie Kingston, Bandido, Rush, Lance Archer, Ricky Starks, and Brian Cage were revealed as the remaining participants in the tournament.[13] On November 17, during a media interview before Full Gear, Tony Khan confirmed that the final of the tournament would take place on the November 23 episode of Dynamite, with the semifinal match between Brian Cage and the winner of the Lance Archer vs. Ricky Starks match scheduled for the Full Gear: Zero Hour pre-show.[14]
During Dynamite: Grand Slam on September 21, Saraya, formerly known as Paige in WWE, made her debut for AEW, confronting Dr. Britt Baker, D.M.D. and her teammates.[15] On the October 5 episode of Dynamite, Saraya had another confrontation with Baker, which led to a physical fight, marking the first time Saraya had gotten physical in wrestling since being forced to retire in 2017 due to a serious neck injury.[16] On the November 9 episode, Saraya announced that she was 100% cleared to return to the ring and would wrestle her first match in five years at Full Gear against Baker.[17]
At All Out, The Elite (Kenny Omega, Matt Jackson, and Nick Jackson) won the inaugural AEW World Trios Championship.[7] Three days later on Dynamite, however, they were suspended and stripped of the title due to their involvement in the backstage altercation that occurred during All Out's post-event media scrum.[18] That same episode, Death Triangle (Pac, Penta El Zero M, and Rey Fénix) won the vacant Trios Championship.[19] In late October, vignettes began airing titled "Delete The Elite", alluding to The Elite's return at Full Gear. On the November 16 episode, Death Triangle addressed the vignettes, after which, a graphic appeared on screen to confirm that The Elite would be facing Death Triangle for the AEW World Trios Championship at Full Gear.[20]
Aftermath
On the following episode of Dynamite, it was announced that linealAEW Women's World ChampionThunder Rosa had relinquished the championship, thus Jamie Hayter became recognized as the undisputed lineal champion. Toni Storm's interim reign was also retroactively made an official reign.[21]
William Regal appeared on the following episode of Dynamite to address his actions, but was interrupted by Jon Moxley, who came out to confront him but was stopped by Bryan Danielson. Moxley then told Regal to leave and never come back.[22] New AEW World Champion MJF made his first post-Full Gear appearance on the following week's episode alongside Regal, where they unveiled MJF's custom version of the championship belt, which he dubbed the "Big Burberry Belt", or Triple-B for short, featuring the exact same design as the standard belt, but with a brown leather strap fashioned in Burberry's trademark check pattern to match MJF's signature Burberry scarf. He also explained that he and Regal began an alliance following an email Regal had sent him after The Firm had attacked MJF a few weeks prior. However, MJF then turned on Regal and was run off by Danielson.[23][24] The next week, a pre-recorded video of Regal was played, which addressed the future of the Blackpool Combat Club. Regal said they did not need him anymore and he needed to show them that, which is why he turned on Moxley. He also said that he knew Moxley, Danielson, and Claudio Castagnoli would be able to teach Wheeler Yuta to become one of the best wrestlers.[25] This would be Regal's last appearance in AEW, as he chose to not renew his contract that was expiring at the end of the year so that he could return to WWE and help train his son Charlie Dempsey in NXT.[26]
After Death Triangle (Pac, Penta El Zero M, and Rey Fénix) retained the AEW World Trios Championship over The Elite (Kenny Omega, Matt Jackson, and Nick Jackson), it was announced that their Full Gear match was the first in a Best of Seven Series for the title.[27] The series occurred over the next couple of months, going all the way to the seventh and final match on the January 11, 2023, episode of Dynamite. In the final, The Elite defeated Death Triangle in a ladder match to become two-time AEW World Trios Champions.[28]
^On the November 23, 2022, episode of Dynamite, it was announced that due to the severity of lineal champion Thunder Rosa's injury, Hayter was promoted to the undisputed champion. Toni Storm's reign was also retroactively recognized as an undisputed reign.[21]
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