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GAC Mitsubishi Motors Co., Ltd.
GAC Mitsubishi
Company typeJoint venture
IndustryAutomotive
Founded25 September 2012; 11 years ago (2012-09-25)
FateDefunct in 2023 as joint venture and became a wholly-owned subsidiary of GAC Group
Headquarters
Changsha
,
China
Area served
China
ProductsAutomobiles
OwnerGAC Group (50%)
Mitsubishi Motors (30%)
Mitsubishi Corporation (20%)
Websitewww.gmmc.com.cn

GAC Mitsubishi Motors Co., Ltd. is an automobile manufacturing company headquartered in Changsha, China.[1]

It was dissolved in 2023 as a joint Venture and became a owned subsidiary of GAC Group.

History

The company was founded on September 25, 2012.[2] The GAC Group holds 50%, Mitsubishi Motors 30% and Mitsubishi Corporation 20%.[3] Other sources give 50%, 33% and 17%.[4]

In the same year the production of automobiles began. The brand name is Mitsubishi. The plant had a production capacity of 100,000 vehicles in 2016.[2] Engines have also been manufactured since 2018.[5]

On 27 September 2023, Mitsubishi Motor announced its decision to quit the Chinese market. According to the statement of Mitsubishi Motor, the company can't cope with the fierce competition in Chinese market and judged that the joint venture would not be profitable anymore. [6][7]

Vehicles

Mitsubishi Eclipse Cross

Mitsubishi ASX, Outlander and Pajero were recorded for 2016.[2] A source from 2020 confirms these three models and also names the Eclipse Cross.[8] According to this source, the Pajero was produced until 2015,[9] the ASX since 2013,[10] the Outlander since 2016,[11] while no period is given for the Eclipse Cross.[12]

The Mitsubishi Airtrek was produced by GAC Mitsubishi starting from the 2022 model year.[13]

Eupheme

Mitsubishi Eupheme

Eupheme is the brand of the GAC Mitsubishi joint venture. The Eupheme PHEV and Eupheme EV are the two products sold and manufactured by GAC Mitsubishi under the brand.[14]

Sales figures

56,700 vehicles were built in 2016.[2]

References

  1. ^ Bloomberg (retrieved 31 May 2020)
  2. ^ a b c d Annual Report der GAC Group (retrieved 31 May 2020)
  3. ^ Angaben des Unternehmens (retrieved 31 May 2020) (in Chinese)
  4. ^ Mitsubishi SUV für China Archived 2020-05-31 at the Wayback Machine (retrieved 31 May 2020)
  5. ^ GAC Mitsubishi Motors begins engine production in China 20 October 2018. (retrieved 31 May 2020)
  6. ^ "三菱自が中国生産撤退へ、合弁相手の広汽集団と最終調整－報道（Bloomberg）". Yahoo!ニュース (in Japanese). Retrieved 2023-09-27.
  7. ^ "三菱自、中国生産撤退へ ガソリン車低迷、合弁先と詰めの協議（時事通信）". Yahoo!ニュース (in Japanese). Retrieved 2023-09-27.
  8. ^ carsalesbase zur Marke Mitsubishi in China (retrieved 31 May 2020)
  9. ^ carsalesbase zum Mitsubishi Pajero (retrieved 31 May 2020)
  10. ^ carsalesbase zum Mitsubishi ASX (retrieved 31 May 2020)
  11. ^ carsalesbase zum Mitsubishi Outlander (retrieved 31 May 2020)
  12. ^ carsalesbase zum Mitsubishi Eclipse Sport (retrieved 31 May 2020)
  13. ^ "Mitsubishi Reveals Airtrek EV, Is It Based On GAC's Aion V?". insideevs.com. November 19, 2021. Retrieved 7 December 2021.
  14. ^ China: GAC-Mitsubishi startet Fertigung des Eupheme EV 17 October 2018. (retrieved 31 May 2020)

External links

Mitsubishi Motors
GAC Group
Automotive industry in China
Categories