A generalist channel is a television or radio channel whose target audience is not confined to a particular set of people, but instead aims to offer a wide range of programs and program genres to a diverse general public. In radio, this is sometimes referred to as "full-format programming".
Generalist TV channels focus on general entertainment. They also tend to put an extra emphasis on news programming, regarding the provision of news and information as part of their duty.
Generalist channels as a whole are the most watched of all television channels.
As of 2008, generalist channels were the most numerous among channel genres in Europe. There were 376 of them, followed by 324 sports channels, 269 entertainment channels and 238 music channels.
Among HD television channels in Europe, as of 2011 and 2012, generalist channels were third most numerous, losing to the ones specializing in sport and movies.
A book published in 2010 cited a study saying that generalist television channels comprised 41 percent of global television market value and accounted for 70 percent of global television market volume.
With the growth in popularity of television, generalist channels such as full service radio greatly declined in radio, and are now mostly limited to public broadcasting stations.
... analysis of the range of channels available by genre. Among the channels available in Europe in 2008, generalist channels offering a mixture of different programme genres still represent the largest category: 376 channels of this kind are available.
While the European public broadcasters are generalist channels, meaning that they offer mixed programming and aim to attract all target groups, the US public broadcaster offers more specific programming. Generally speaking, European public broadcasters compete with commercial channels in all genres, including entertainment and sports, while PBS in the US has targeted two specific audience segments: children and business people.
Again, there would normally be one or two generalist channels with mass appeal programming, and further commercial channels which looked more specifically for niches in the market.
[...]: anything beyond the 1960s model of “one-size-fits-all” traditional generalist channels addressed to the entire population of a country.
General entertainment TV channel without specific thematic content.
Generalist channels continue to focus on entertainment. These stations focus on less well educated audiences while niche stations cater increasingly to younger, more educated audiences.
In fact, one needs only to observe the television example, where channels specialized in news dissemination, as well as a multitude of news programs on generalist channels, generate a huge amount of information that summarization may help to deliver to the users, efficiently and in a personalized manner.,
[...], AGCOM laid down the automatic numbering plan for digital terrestrial television channels, assigning former analog channels with information obligations (known as "generalist" channels) the first nine positions and attributing position 7 to La7 and 8 to MTV.
The most widely watched channels are usually “generalist” channels that cater for the whole population and follow a universal program strategy of which political information programs are an important component.