Geoffrey Beene (born Samuel Albert Bozeman Jr.; August 30, 1924 – September 28, 2004) was an American fashion designer. Beene was one of New York's most famous fashion designers, recognized for his artistic and technical skills and for creating simple, comfortable and dressy women's wear.
In 2018, the Geoffrey Beene brand was acquired by PVH who previously produced the brand under license.
On June 23, 2021, it was announced that the Geoffrey Beene brand would be sold to Authentic Brands Group alongside Van Heusen, Izod, and Arrow.[1] The sale closed on August 2, 2021, with United Legwear & Apparel Company named as its licensee alongside the Van Heusen and Arrow brands.[2] However, in April 2023 it was announced that Versa Group would be the new licensee for the Geoffrey Beene brand.[3]
Later that year, he moved to New York City to attend the Traphagen School of Fashion.[6] He then moved to Paris, where he attended the Ecole de la Chambre Syndicale de la Couture Parisienne (ECSCP) and the couture house of Molyneux. In 1949, he returned to New York, where he became Assistant Designer at the Seventh Avenue house of Harmay. In 1958, he left Harmay to design with Teal Traina, before founding his eponymous design house.[7]
Career
Embroidered lace evening minidress by Beene, 1968-69 (PMA)[8]Lamé velvet "Mercury" evening dress by Beene, Fall-Winter 1994-5 (PMA)[9]
Beene founded his firm, Geoffrey Beene, Inc., in New York City in 1963, in partnership with Teal Traina's Leo Orlandi in a Seventh Avenue showroom.
In his 1970 collection, Beene applied the use of inexpensive fabrics such as sweatshirt and denim fabric for evening dresses. Introduced in 1971, the Beene Bag line of women’s wear used the same silhouettes as his couture line. By the mid-1970s, Beene had a number of licensing agreements for products such as eyeglasses and bed sheets, and also his most famously known cologne called Grey Flannel, launched in 1975. It contains notes of orange, lemon, rose, geranium, sandalwood and cedar wood, and is considered a classic men's fragrance winning a FIFI Award in 1976. In 1976, Beene became the first American designer to show a collection in Milan, Italy.[10] This success led to his sixth Coty Award in 1977, for giving impetus to American fashion abroad. In 1982, Beene received his eighth Coty Award; the most awarded to any one designer.[11]
In 1986, Beene was named The Council of Fashion Designers of America's Designer of the Year. Two years later, the Council of Fashion Designers of America awarded Beene the Special Award for Fashion as Art. In 1989, he opened the first Geoffrey Beene retail boutique on Fifth Avenue.
All net profits from Geoffrey Beene products are donated to philanthropic causes, such as cancer research, Alzheimer's research, domestic violence prevention and response, Save the Children, and educational programs, including scholarships for students majoring in fashion and related disciplines.[15]
In 2007, The Geoffrey Beene Foundation formed a strategic alliance with the FSF YMA Fashion Scholarship Fund to further the mutual goal of expanding support for students seeking careers in the Fashion Industry. The foundation has donated to the FSF in excess of $5 million committed through 2016.
^""American Beauty: The World of Geoffrey Beene", by Patricia Morrisoe, New York magazine, May 30, 1988, p.32 ("WWD takes great delight in needling him with references to 'Sammy Bosman Jr. (According to Beene, his real name is Samuel Albert Bozeman Jr.)"
American Ingenuity: Sportswear 1930s-1970s, an exhibition catalog from The Metropolitan Museum of Art Libraries (fully available online as PDF), which contains material on Geoffrey Beene (see index)
