Geomessaging is a technology that allows a person or system to send a message based on any media to a device that enters or exits one or more regions.[1] Those regions can be created by using geofences, based on Latitude and Longitude, or adding beacons to the system associating those beacons with named locations. The device will receive the message according to the rules defined by the campaign administrator (the person or system in charge of defining those locations and messages).
Rules can be: The minimum time to wait before resending a message, weekday, time range, etc.
The content of the message associated to those rules can be any images, text, html, metadata key-value pair, etc.
Increasingly geomessaging is finding its use in various applications including crisis communication and geo-location sensitive communication management.[2]
Geomessage Media defines a media genre where information or messages can be sent to recipients based on their location. Platforms that enable geo-notifications to a defined geo-fence would fall into the category of Geomessage Media. A geo-fence is a virtual radius or polygon defined by longitude and latitude coordinates on a map. Geofences are being used for a vast array of applications and services like reminder applications based on area, location sharing and localized advertising.[3] Geomessage Media is a natural progression of information sent on Mass Media and Social Media. Geomessage Media platforms allow communicating or sending a geomessage to a hyper-local area. This allows for much more relevant, geo-contextual information to be sent. In some use cases the platforms allow messaging to an anonymised group, in a defined geolocation.[4] Other use cases include sending messages to a geolocation where members of a known group may enter.
Circumstances where a Geomessage would benefit recipients are many, for example: