Co-Creative Directors
Georges & Jad Hobeika | |
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| Website | www |
Georges Hobeika is a Lebanese multinational luxury fashion house founded by Lebanese fashion designer of Couture and Ready-to-Wear clothing, Georges Hobeika. Hobeika officially opened his atelier in Beirut, Lebanon in 1995, and has been presenting his collections in Paris, during the city’s official fashion weeks, for over a decade. Hobeika is officially recognized by the "Chambre Syndicale de la Haute Couture", as a guest member.
In 2022, Jad Hobeika, the son of renowned Lebanese couturier Georges Hobeika, was recently unveiled as the Co-Creative Director of the fashion house, collaborating closely with his father. However, Jad's involvement in the brand's growth extends back six years. Starting in 2016, he actively contributed to the brand, offering his insights and assisting in the creation of collections to attract a younger and trend-setting clientele. Through his efforts, the brand has taken significant strides towards gaining international recognition and evolving its image.
Today, Hobeika owns and manages his fashion house which includes four lines: Georges Hobeika Couture – Georges Hobeika Bridal – Georges Hobeika Signature – GH by Georges Hobeika. Georges Hobeika operates the fashion label from his showroom on the Rue Royale in Paris and from his atelier headquarters in Beirut.
Hobeika was born in Baskinta, a village in the mountains of Lebanon, and was one of eight siblings. His mother, Marie, was a seamstress and encouraged her children to assist her in her boutique atelier. Hobeika particularly liked his mother’s vocation and pursued it as a passionate hobby. Georges Hobeika studied civil engineering in university, and pursued architectural design in his studies. The Lebanese Civil War forced him to leave the country in order to secure a better future for him and his family. Hobeika traveled to Paris and worked as an intern for several Parisian fashion houses, including Chanel. After returning from Paris, Georges Hobeika opened his first atelier location in Beirut, Lebanon in 1995. Around this time, his mother closed her atelier and referred all of her clients to him. They worked together to establish a fashion label.
In 2001, Hobeika had his first show in Paris, at "Hotel K". Hobeika has shown his couture collections in every biannual Paris Fashion Week since. In 2010, Georges Hobeika opened a showroom in Paris. Additionally, Hobeika opened a second production facility dedicated to his Signature and GH by Georges Hobeika lines. The Georges Hobeika brand is currently headed from Beirut and has official PR representation branches in Paris (in-house), Los Angeles and Beijing. Hobeika has partnered with Maison Lesage, Swarovski, Maison Legeron, Jakob Schlaepfer, and Solstiss for the creation and production of the Georges Hobeika Couture line. Georges Hobeika has diversified into a décor line of couture furnishings and home accessories.
| Fashion Show | Date | Theme |
|---|---|---|
| Couture FW 2022-2023 | July 4, 2022 | Eternal Gifts |
| Couture FW 2023-2024 | July 3, 2023 | Un Reve |
| Couture Spring 2022 | January 24, 2022 | First Kiss |
| Couture Spring 2023 | January 23, 2023 | Small Talk |
| RTW FW 2022-2023 | March 1, 2022 | A Martian Breeze |
| RTW FW 2023-2024 | March 1, 2023 | Vamp |
| RTW Spring 2022 | October 4, 2022 | Orchidee Precieuse |
| RTW Spring 2023 | September 29, 2022 | Flamingo Club |
| Bridal Fall 2023 | November 10, 2022 | Bridal Fall 2023 |
| Bridal Spring 2023 | May 19, 2022 | Bridal Spring 2023 |
| Bridal Spring 2024 | May 2, 2023 | Bridal Spring 2024 |
Balqees Fathi