The first incarnation of the Force resulted from the relocation of the original Nashville Kats franchise in 2001 and beginning play in 2002 at Philips Arena in Atlanta, then relocated to The Arena at Gwinnett Center in Duluth, Georgia in 2003, then back to Philips in 2005. Following the termination of operations of the Arena Football League on August 4, 2009, Georgia Force officials quickly followed with a release that indicated that they, too, were ceasing operations.[1] The franchise was last owned by Atlanta Falcons owner Arthur Blank.
In 2010, the Alabama Vipers announced they would leave Huntsville, and would move to suburban Atlanta as the second incarnation of the Force for the 2011 AFL season, once again playing home games at Arena at Gwinnett Center. That team was owned by Doug MacGregor and Donn Jennings. Following the 2012 season, the franchise folded citing, "The market never responded to our extensive marketing and sales campaign," said team president Corey Remillard. "With all of the outreach, marketing, community and public relations that we put forward, it would have been impossible to not know that we were playing here, and the city simply did not respond. Atlanta is simply not a football town."[2]
A third version of the Force was announced in November 2023 to begin play in 2024 in the Atlanta area, this time as a full-blown expansion team with no ties to the original two. The new Force will play their home games at the Georgia State Convocation Center in Atlanta.
The team began as the first Nashville Kats team from 1997 to 2001. The original Kats played in the Nashville Arena (later known as Gaylord Entertainment Center, now known as Bridgestone Arena) in downtown Nashville and were initially coached by Eddie Khayat in 1997 and 1998. Khayat was then succeeded by Pat Sperduto for the balance of the team's time in Nashville. The Kats were the league's "Organization of the Year" for their inaugural year of 1997, and were in the playoffs for every season of their relatively brief existence, even playing in the ArenaBowl each of their final two seasons, albeit losing both times they reached the AFL's championship game.
Virgil Williams, an Atlanta businessman,[3] purchased the franchise for nearly $10 million in December 2001, and moved the team to Atlanta after the team's previous owners failed to negotiate a favorable lease with the arena's primary tenant and manager, the National Hockey League's Nashville Predators. The Kats would return to Nashville as an expansion team in 2005 (in a situation similar to the National Football League's Cleveland Browns). The second Nashville Kats team would fold after a losing 2007 season.
The rechristened Force played the 2002 season at Philips Arena in downtown Atlanta - home to the Atlanta Thrashers and Atlanta Hawks. In 2003 and 2004, the team relocated to Duluth, a suburb of Atlanta, and the brand new Arena at Gwinnett Center. After the team's sale to Falcons owner Arthur Blank, a strong supporter of the downtown area and economy, the team returned to Philips Arena in 2005.
The team name was chosen through a contest in the Atlanta Journal-Constitution. Anthony R Ward submitted the winning name.
Under Williams' three-year tenure as owner, the team made the playoffs one time in 2003. Upon selling the team to Atlanta Falcons owner Arthur Blank in September 2004, it was announced that the franchise would return to the downtown Philips Arena for the 2005 season in response to fan desires as expressed in a poll. However, following the 2007 season, the Force announced they were returning to the Gwinnett Center in 2008 after signing a 10-year lease.[5]
The Georgia Force's strongest rival in the Arena Football League was the New Orleans VooDoo, owned by then New Orleans Saints owner, Tom Benson. The rivalry was a natural extension of the long-held Atlanta Falcons/New Orleans Saints rivalry.
The 2005 season was, by far, the most successful in team history. With new team management under Arthur Blank, and under the direction of head coach and Chicago Bears legend Doug Plank, season highlights included a conference-best 11–5 record, and undefeated home record (8–0), a division title, a National Conference Championship, and a trip to ArenaBowl XIX. They fell in the ArenaBowl to the Colorado Crush, 51–48. The team would also win back to back Southern Division titles in 2007 and 2008.
The Force's official mascot used to be a high-tech runner named G-Force, but was later changed to a blue, cuddly monster named Blu.
The second Georgia Force (2011-2012)
The second incarnation of the Force relocated from Huntsville, Alabama, where they played one season in the first AFL revival as the Alabama Vipers, a former AF2 franchise. They played two seasons in Gwinnett County before folding a second time.
The third Georgia Force (2024-future)
In November 2023, the second revival of the AFL announced the return of the Force franchise, this time as an expansion team under the ownership of Southern Indoor Sports Management Company with no ties to the first two franchises. They will also begin play at the Georgia State Convocation Center at Georgia State University in Atlanta.[6]
^Holcomb, T. (2001, Dec 11). PRO FOOTBALL: ARENA FOOTBALL: Atlanta gets 2-way lineman with top pick. The Atlanta Journal the Atlanta Constitution, pp. C.5-C.5.
Current season
