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Gevacolor is a color motion picture process. It was introduced in 1947 by Gevaert in Belgium, and an affiliate of Agfacolor. The process and company flourished in the 1950s as it was suitable for on location shooting. Both the companies merged in 1964 to form Agfa-Gevaert, and continued producing film stock till the 1980s.[1]

History

Although Gevacolor was first produced by Gevaert in 1947, the brand name was only protected three years later, due to the company assuming no-one else would claim the name.[2] In their internal magazine Foto-dienst, the company specified the two initial types of Gevacolor: one for filming by daylight and one for filming by artificial light. Both were available in small format film (35mm).[3] While there are claims that Gevaert was the first company to produce color film in the post-war period, Roosens doubts this claim. Ferrania had already produced a diapositive film during 1942-1944, and again in 1951. Furthermore, in 1946, color film using Agfacolor technology was being produced under Soviet supervision in a factory in Shostka, under the brand name Sovcolor.[3]

List of films taken in Gevacolor

Bangladeshi films

Title Color Year Notes Ref.
Narom Garom Gevacolor Unknown First feature Bangla film shot in Gevacolor.

Pakistani films

Title Color Year Notes Ref.
Mera Naam Hai Mohabbat Gevacolor 1975

Turkish films

Title Color Year Notes Ref.
Çanakkale Aslanları Gevacolor 1964

European films

Title Color Year Notes Ref.
La maison du printemps Gevacolor 1949 First ever film shot in Gevacolor.
Lúdas Matyi 1950 First feature film in Hungary to be shot in Gevacolor.
Blaubart Color 1951 Shot in Gevacolor.
The Heath is Green Gevacolor 1951 [4]
Cet âge est sans pitié 1952
Senza veli 1952
Imperial Violets 1952 [4]
Tarantella napoletana 1953
The Lady of the Camellias 1953
L'uomo, la bestia e la virtù Partly in colour 1953 Some scenes were shot in Gevacolor.
La nave delle donne maledette Gevacolor 1953
Königliche Hoheit 1953 For legal reasons, German films shot on Gevacolor had a disclaimer:

"Gevacolor nach Agfa und Gevaert Patenten".

[4]
Joan of Arc at the Stake 1954 [4]
Orient Express 1954 [4]
Le comte de Montechristo 1954
Quay of Blondes 1954
Suspiros de Triana[5] 1955
India: Matri Bhumi 1958 First documentary-hybrid film to be shot in Gevacolor.
The Devil's Nightmare 1971
L'albero degli zoccoli 1978 Last ever film shot in Gevacolor.

Indian films

Title Color Year Notes Ref.
Kalyaanam Pannippaar Partly in colour 1952 First Tamil and South Indian film with a colour sequence. Song sequence of "Engu Sendraayo" filmed in colour.
Shahenshah Gevacolor 1953 First full length Indian movie shot in Gevacolor.
Succa Jhoota Gevacolor First full length Indian movie shot in Gevacolor.
Kanavaney Kankanda Deivam Partly in colour 1955 Second Tamil film to have colour sequence. Song sequence of "Jagajothiye" and ending dance sequence in colour.
Alibabavum 40 Thirudargalum Colour 1956 First full length Tamil colour film
Marma Veeran Partly in colour Tamil film. Some scenes shot in colour.
Kannin Manigal Contains sequences in Gevacolor. Tamil film.Lost film.
Thangamalai Ragasiyam 1957 Tamil film. Sequence of the song "Ehalogame" in colour
Rathnagiri Rahasya Kannada film. Sequence of a song in colour
Ambikapathy Tamil film. Sequence of duet songs in colour
Allaudinum Arputha Vilakkum Tamil film. Song sequence of "Chelaadum Neerodai Meethae" in colour
Allavuddin Adbhuta Deepam Telugu film. One song sequence in color
Nadodi Mannan 1958 Tamil film. Second half in colour
Illarame Nallaram Tamil film. Dance sequence by Saroja Devi and Kumari Kamala in colour.
Engal Kudumbam Perisu Tamil film. Children's dance drama in colour
School Master Kannada film. Children's dance drama in colour
Appu Chesi Pappu Koodu Telugu film. A dance sequence in color
Thirumanam Tamil film. Dance sequence by Gopi Krishna, Kumari Kamala and B. Sarojadevi in colour. This is a lost film with no surviving prints.
Minnal Veeran 1959 Tamil film. Some sequences in color.
Deiva Balam Tamil film. Second half of the film and other segments in colour.
Daiva Balam Telugu film. Second half of the film and other segments in colour.
Veerapandiya Kattabomman Gevacolor Tamil film. Shot entirely in Gevacolor, then prints released in Technicolor.
Athisaya Penn Partly in Gevacolor Tamil film. Film was shot in Gevacolor. The climax of this film was shot in Technicolor for 45 minutes.
Adutha Veetu Penn Partly in colour 1960 Tamil film. The song "Enakkaga Nee Raja" was shot in colour.
Kuzhandhaigal Kanda Kudiyarasu Tamil film. Some parts of the film appeared in colour.
Pillalu Techina Challani Rajyam Telugu film. Some parts of the film appeared in colour.
Makkala Rajya Kannada film. Some parts of the film appeared in colour.
Runanubandham Telugu film .
Sri Valli Colour 1961 Tamil film.
Sabarimala Sri Ayyappan Only Malayalam film in Gevacolor
Kappalottiya Thamizhan Partly in colour Tamil film. A song sequence shot in colour.
Aradhana 1962 Telugu film. Song sequence of "Ohoho Mavayya" in colour.
Lava Kusa Gevacolor 1963 Last Tamil film to be shot in Gevacolor.
Lava Kusa The first full length Telugu film to be shot in Gevacolor.

Malaysian films

Title Color Year Notes Ref.
Buloh Perindu Gevacolor 1953 First feature film in Malaysia shot in Gevacolor.
Ribut Gevacolor 1956 Third colour film in Malaysia and the second Gevacolor film.
Mahsuri Gevacolor 1959 Third Gevacolor in Malaysia

See also

References

  1. ^ Susan Hayward (2013). Cinema Studies: The Key Concepts (4 ed.). Routledge. p. 86. ISBN 978-1135120856.
  2. ^ Roosens, Laurent (1996). Arbeid Adelt. Een geschiedenis van de door Lieven Gevaert opgerichte fotografische industrie. Deel 5b (in Dutch). Mortsel: Agfa-Gevaert. p. 502.
  3. ^ a b Roosens, Laurent (1996). Arbeid Adelt. Een geschiedenis van de door Lieven Gevaert opgerichte fotografische industrie. Deel 5b (in Dutch). Mortsel: Agfa-Gevaert. pp. 544–545.
  4. ^ a b c d e Roosens, Laurent (1996). Arbeid Adelt. Een geschiedenis van de door Lieven Gevaert opgerichte fotografische industrie. Deel 5b (in Dutch). Mortsel: Agfa-Gevaert. p. 582.
  5. ^ "Suspiros de Triana de Ramón Torrado (1955) contada por Dqvlapeli Blog".
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