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Glade
Logo from 2009–2014
Product typeAir fresheners
Cleaning product
OwnerS. C. Johnson & Son
CountryUnited States
Introduced1956; 68 years ago (1956)
MarketsUSA, Canada, Germany
Taglinea family company at work for a better world
Websitewww.glade.com
Company
FounderSimon Furman

Glade (/gleɪd/) is an American brand of household air fresheners that were first introduced in 1956.[1] Glade is a worldwide brand owned by S. C. Johnson & Son,[2] known variously around the world as Glade, Gleid, Brise (Germany, France and the Netherlands), etc. Brise was renamed Glade in Germany, France and the Netherlands in 2012.[3][4]

List of Glade products

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The Glade family of products include: Aerosol sprays, Candles, Car Scented Oil, Carpet & Room, Glass Scents, PlugIns, PlugIns Scented Gel, PlugIns Scented Oil, Press'n Fresh, Secrets, Scented Oil Candles, and Wisp.

Aerosol

Candles

3 In 1 Candle

Car Scented Oil

Carpet & Room

Fragrant Mist

PlugIns

The original concept for PlugIns came from a man named Frederick Gammon who invented it while working for Johnson & Johnson.[citation needed]

PlugIns Scented Gel

A Glade PlugIns scented gel refill product

PlugIns Scented Oil

Press 'N Fresh

Quick 'N Fresh

Secrets

Solid Air Fresheners

Holiday products

In the late 2005, Glade introduced candles inspired by artist Thomas Kinkade.[2] Both candles had a different wintry scene printed on the jar and offered the choice of vanilla, apple cinnamon, or pumpkin pie scent.

Competition

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Glade's two main competitors in the air freshener market are Air Wick and Renuzit. Formerly, Wizard Scented Oils was also a competitor to Glade as well until it was discontinued due to poor sales.

References

  1. ^ Palmer, Brian (September 14, 2010). "Green Lantern: Some air fresheners contain ingredients that may be harmful". The Washington Post. Retrieved May 30, 2011.
  2. ^ a b Bosman, Julie (2005-12-12). "Holiday Themes Sell Everyday Items". The New York Times. ISSN 0362-4331. Retrieved 2021-09-16.
  3. ^ Saml, Eingestellt von Bernd. "NAMING OR SHAMING? October 2012". Markenecho (in German). Retrieved 2021-12-04.
  4. ^ "shebanian - Brise gaat verder als Glade". www.shebanian.com (in Dutch). Archived from the original on 2019-05-02. Retrieved 2014-07-01.

External links

S. C. Johnson & Son
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