Gladvertising (n) is outdoor advertising that uses cameras and facial recognition software to read a consumer's mood, then pushes products relevant to the target emotional state.[1] It uses emotion recognition software to tailor outdoor adverts to consumers' mood.[2]
The terms was coined in a July 2011 report by the Centre of Future Studies[3][4] which suggests that advertisements like the ones in the film Minority Report may be well on the way, and indeed, that some already exist. Their report – commissioned by 3MGTG, which specialises in digital advertising – foresees the first step to be advertisements that adapt to our moods.
The technology has been dubbed 'Gladverts' by the report's authors.[5]