Go West Midlands K302 YJA.jpg
ParentGo-Ahead Group
Founded2 December 2005
Defunct3 March 2008
LocaleWest Midlands
Service typeBus services
Fleet130 (March 2008)

Go West Midlands[1] was a bus company in the West Midlands. It was a subsidiary of the Go-Ahead Group in March 2006.


On 2 December 2005, the Go-Ahead Group purchased Diamond Bus[1][2] and in February 2006 Probus Management[3] (trading as People's Express) with over 100 vehicles and merged the two companies to form Go West Midlands.[4][5]

In 2006, Diamond relaunched its image, by increasing its frequency on route 16, which basically matched that of Travel West Midlands and increased its frequencies on routes 17, 63, 64, 74 and 87.

However, in November 2007, Diamond withdrew its services on routes 17 and 63 and majorly altered its operations on routes 74 and 87 (cutting parts of the route off completely).

Diamond also lost many Centro and Staffordshire County Council contracts to other operators.

In March 2008, Go West Midlands was sold to Rotala and rebranded as Diamond Bus.[6][7][8]


As at March 2007, Go West Midlands operated a fleet of over 130 buses.[8]


  1. ^ a b Companies House extract company no 2490584 Go West Midlands Limited formerly The Birmingham Omnibus Company Limited
  2. ^ Acquisition of Birmingham Passenger Transport Services Limited Archived 11 October 2013 at the Wayback Machine Go-Ahead Group 2 December 2005
  3. ^ Companies House extract company no 4384063 Probus Management Limited
  4. ^ Acquisition of the Business and Assets of Probus Management Limited Archived 11 October 2013 at the Wayback Machine Go-Ahead Group 22 February 2006
  5. ^ Diamond Bus Reddibus
  6. ^ Disposal of Go West Midlands Go-Ahead Group 3 March 2008
  7. ^ Diamond Bus Ltd Archived 7 April 2015 at the Wayback Machine Rotala
  8. ^ a b Go-Ahead sells West Midlands unit Archived 14 April 2015 at the Wayback Machine Bus & Coach Professional 11 March 2008