Good Design mark, created by Morton and Millie Goldsholl for MoMA
Good Design mark, created by Morton and Millie Goldsholl for MoMA

The Good Design exhibition series was an industrial design program organized by the Museum of Modern Art (MoMA) in New York, in cooperation with the Merchandise Mart in Chicago, held between 1950 and 1955. No awards were granted to designers whose work was put on view in these exhibitions, despite misinformation suggesting otherwise.

History

The exhibition series Good Design was spearheaded by Edgar Kaufmann, Jr.,[1] who was then director of the Industrial Design Department of MOMA. Predecessors to this series were two other exhibition series on modernist design, including a series that began with Useful Objects Under $5 (later the maximum price climbed to $10 and eventually $100), the other a series of international design competitions.[2] An agreement to launch the Good Design exhibition series was struck between Rene d'Harnoncourt, director of MoMA, and Wallace O. Ollman, general manager of the Merchandise Mart.[3] Good Design had five editions:

The Museum of Modern Art developed a circular Good Design tag, designed by Morton and Millie Goldsholl of Chicago, which manufacturers of products chosen for exhibition could use in advertising and sales. Critic Michael Kimmelman of the New York Times called this tag a "version of the Good Housekeeping Seal of Approval", and compared it to efforts of similar institutions like V&A in the UK or Bauhaus in Germany in promoting modernist design.[2]

MoMA has staged retrospective exhibitions called What Was Good Design[12] (2011) and The Value of Good Design[13] (2019).[2]

References

  1. ^ Wendy Kaplan: California Design, 1930-1965 : Living In a Modern Way. MIT press, 2011, pg 295.
  2. ^ a b c Michael Kimmelman: Celebrating ‘Good Design’ at MoMA: The Nut Dish and Other Populist Gems. In: New York Times, 6 June 2019.
  3. ^ Arthur J. Pulos: The American Design Adventure, 1940-1975. MIT Press, 1988, pg. 110.
  4. ^ 1st Good Design on the Exhibition Archive of MoMA
  5. ^ "Good Design". Eames Office. February 21, 2014.
  6. ^ Kirkham, Pat (June 4, 1998). Charles and Ray Eames: Designers of the Twentieth Century. MIT Press. ISBN 9780262611398 – via Google Books.
  7. ^ 2nd Good Design on the Exhibition Archive of MoMA
  8. ^ Pulos, Arthur J. (June 4, 1988). The American Design Adventure, 1940-1975. MIT Press. ISBN 9780262161060 – via Google Books.
  9. ^ 3rd Good Design on the Exhibition Archive of MoMA
  10. ^ 4th Good Design on the Exhibition Archive of MoMA
  11. ^ Good Design, fifth anniversary on the Exhibition Archive of MoMA
  12. ^ What Was Good Design? MoMA’s Message, 1944–56. Exhibition held at MoMA from 6 May 2009 to 10 January 2011. (Archive)
  13. ^ The Value of Good Design, Exhibition held at MoMA from 10 February to 15 June 2019. (Archive)