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Google Optimize
Type of site
Web optimization
LaunchedJune 1, 2012; 9 years ago (2012-06-01)
Current statusActive

Google Optimize is a free website optimization tool that helped online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content.[1]

The Google Optimize can test any element that existed as HTML code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It allowed webmasters to test alternative versions of an entire page, called A/B testing — or test multiple combinations of page elements such as headings, images, or body copy; known as Multivariate testing. It could be used at multiple stage in the conversion funnel.

On 1 June 2012, Google announced that Google Website Optimizer (the predecessor to Google Optimize) as a separate product would be retired as of 1 August 2012, and its functionality would be integrated into Google Analytics as Google Analytics Content Experiments.[2]

However, Google revived Google Website Optimizer using Google Optimize, which works analytics and allows for different tests to be run with content on a page. Utilizing Google Optimize, a webmaster can easily make changes to their website without direct access to the website builder.

Google Optimize is part of the Google Marketing Platform.

See also


  1. ^ "Google Optimize". Retrieved 2020-11-04.
  2. ^ "Introducing Content Experiments". Retrieved 2014-03-01.