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H. Wesley Perkins
NationalityAmerican
Alma materPurdue University (B.A.)

Yale University Divinity School (M.Div.)

Yale University (M.A., Ph.D.)
Schoolsocial norms approach
InstitutionsHobart and William Smith Colleges

H. Wesley Perkins (born c. 1950) is a professor of sociology at Hobart and William Smith Colleges in Geneva, New York. He is known as the "father of social norms marketing",[1] which is based on his theoretical formulations and development. H. Wesley Perkins received a B.A. in sociology from Purdue University, an M.Div. degree from Yale University Divinity School, and an M.A. and a Ph.D. in sociology from Yale University.[2]

The social norms marketing approach is widely used to reduce alcohol consumption and abuse among college and university students.[citation needed] Perkins continues to develop and test new techniques to implement the approach as well as to expand its applicability to other social problems. He conducts extensive research, and the most recent book for which he served as editor is The Social Norms Approach to Preventing School and College Age Substance Abuse.

Cited in the news

H. Wesley Perkins's work on the social norms approach has been widely cited in news publications in both the United States and Europe and implemented in government policy around the globe.[3][4] His work has informed organization-wide interventions to reduce alcohol and substance abuse, the prevalence of bullying, and instances of sexual violence.[5][6][7]

Publications

Books and Monographs

Journal publications and book chapters

Awards and honors

References

  1. ^ "Finding Good in 'Normal'". Los Angeles Times. 12 June 2001.
  2. ^ "Wes Perkins".
  3. ^ "Perkins Delivers Keynote, Publishes".
  4. ^ "HWS Featured by U.S. Dept. Of ed".
  5. ^ https://www.npr.org/2018/11/13/660644128/how-schools-can-reduce-sexual-violence
  6. ^ "New Ashland elementary school plans include single-occupant bathrooms". 21 July 2022.
  7. ^ "Inside the Current State of College Drinking Culture". 4 October 2018.
  8. ^ "U.S. Air Force Social Norms Project".
  9. ^ "A Social Norms Strategy to Reduce Impaired Driving Among 21-to-34 Year-Olds" (PDF).
  10. ^ "A Guide to Marketing Social Norms for Health Promotion in Schools and Communities" (PDF).
  11. ^ "The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians".
  12. ^ "A Multifaceted Social Norms Approach to Reduce High Risk Drinking: Lessons from Hobart and William Smith Colleges" (PDF).
  13. ^ "Perkins Recognized for Local Impact".
  14. ^ "HWS AOD Project- US Dept. Of ed. "Model Program"".
  15. ^ "National Recognition Given to Hobart and William Smith Professor for Outstanding Service in Alcohol Abuse Education".


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