H5
Company typePrivate
IndustryGraphic design, animation
Founded1994; 30 years ago (1994)
FounderLudovic Houplain
Antoine Bardou-Jacquet
HeadquartersParis, France
Key people
Ludovic Houplain
Antoine Bardou-Jacquet
François Alaux
Hervé de Crécy
ProductsAnimated films
Websitehttp://www.h5.fr

H5 is a French design and animation studio founded by Ludovic Houplain and Antoine Bardou-Jacquet in 1994. Under Houplain's art direction, H5's work can mostly be found in the fields of music videos (visuals for Air, Super Discount, Etienne de Crécy, Röyksopp, Le Tone, Alex Gopher, Darkel, Cosmo Vitelli and Demon) and luxury advertising (Dior, Cartier, Hugo Boss, Hermès and Lancôme). Since 1999, H5 has also worked as a collective of directors. They also made their first animated clips, such as animated typography for Alex Gopher, a cartoon for Zebda, digital animations for Super Furry Animals and Playgroup.

H5 made the clips for Röyksopp's "Remind Me" (which won the MTV Europe Award for Best Video in 2002), Massive Attack's "Special Cases", Goldfrapp's "Twist" and a series of advertising campaigns for France and worldwide: Areva, Audi, Citroën, Volkswagen's "Train Fantôme" (1st award Film Cinema, Club of the DA on 2006). H5 is at present represented in France by Addict.

Their first animated short film, Logorama, was selected at the Week of Criticism at the Cannes Film Festival 2009 and at CineVegas in 2009. The film won the Kodak Prix at Cannes and won the Academy Award for Best Animated Short Film at the 82nd Academy Awards.

In parallel, H5's work was presented in numerous exhibitions and festivals, in Paris (National Center of Art and Culture Georges-Pompidou, Paris sleepless night 2007, French National Library, Gallery Anatome), London (Institute of Contemporary Arts, National Museum of Photography[dubiousdiscuss], British Film Institute), Tokyo (Sendai Mediatheque), Rotterdam (NAI), New York (MoMA) and Los Angeles (Egyptian Theater).

History

The H5 design studio was founded in 1993.[1][2] He specialized at the beginning in the realization of graphic projects then the artistic direction of labels in the field of electronic music (in particular for artists and labels of the French Touch).[3] This collective designs its first animated clips from 1999, in particular that of The Child by Alex Gopher based on 3D animated typography which makes them known and launches the activity of H5 in advertising.[4]

Their 2002 music video for Remind Me Röyksopp, which depicts the day of an average office worker solely using animated infographics footage,[4] is also noted, notably winning Best Music Video at the MTV Europe Music Awards 2002.[5]

Filmography

Music videos

Advertising

Short films

Exhibitions

Awards

Bibliography

References

  1. ^ "Société H5". Societe.com (in French). Retrieved 26 November 2014..
  2. ^ Valérie de Buchet (8 January 2014). "Ludovic Houplain renouvelle le graphisme à la française". madame.lefigaro.fr (in French). Retrieved 26 November 2014..
  3. ^ Pierre-Éric Salard (27 February 2011). "Logorama – Entretien avec les réalisateurs Ludovic Houplain et Hervé de Crécy, récipiendaires avec François Alaux de l'Oscar 2010 et du César 2011 du Meilleur court-métrage d'animation". effets-speciaux.info (in French). Retrieved 26 November 2014..
  4. ^ a b Marie Lechner (21 October 2012). "H5 la guerre des signes". Libération - Le Mag (in French): XII–XIII. Retrieved 26 November 2014..
  5. ^ Joe d'Angelo (14 November 2002). "Eminem Wins Most MTV Europe Music Awards". Retrieved 26 November 2014..
  6. ^ "Mine de rien, le réalisateur du dernier clip de Chloé a inventé le dreamographe" (in French). Sourdoreille. 14 February 2018.
  7. ^ "Black Strobe vous baptise" (in French). REDUX. 19 September 2014.
  8. ^ "HELLO INC by ALEX GOPHER(feat SAINT MICHEL) / OFFICIAL VIDEO DIRECTED BY H5". Arc Street Journal. 10 January 2013.
  9. ^ "Alain Souchon - J'Veux Du Live (DVD) at Discogs". Retrieved 4 June 2018.
  10. ^ Areva lance une campagne publicitaire à grand spectacle
  11. ^ Logorama à Cannes Archived 6 April 2012 at the Wayback Machine