The Haig Fund (more properly the Earl Haig Fund) is a charity set up in 1921 by Field Marshal Douglas Haig, 1st Earl Haig.
In response to the poem In Flanders Field by John McCrae, Moina Michael started selling silk poppies in 1918 to raise funds for ex-servicemen.[1] The "Disabled Society" was started in 1920 for disabled ex-servicemen and to raise funds for it Anna Guérin organised the production and sale of silk poppies.[1] In 1921 Guérin persuaded Haig to adopt the poppy as the symbol of the Royal British Legion, however demand exceeded supply. In 1922 George Howson pledged that the disabled society could provide the poppies, which under the name of "The Poppy Factory" they continue to do.
On 1 January 1994 the words on the central black button were changes from "Haig Fund" to "Poppy Appeal".[1]
The Haig Fund continues to support veterans from all conflicts and other military actions involving British Armed Forces up to the present day. Its members sell remembrance poppies in the weeks before Remembrance Day/Armistice Day.