Logo until 20232006 Great Wall Hover. The Chinese name of Haval (哈弗; Hāfú) was initially romanised as 'Hover'.
The Haval name was first used by the Great Wall Haval CUV (initially romanized as Hover, later renamed to Haval H3), which was introduced in April 2005 as one of the early compact SUVs produced by local manufacturers. A successor to the Great Wall Safe, the Haval CUV adopts a more 'urban' design. Previously, Great Wall Motors mostly relies on pickup trucks and off-road-oriented SUVs.[2] In September 2006, 500 units of Haval CUVs were exported to Italy for the first time, marking the first time a privately-owned Chinese car company exported cars to Europe in large quantities.[3]
The Great Wall Haval H6, which was introduced in 2011 gained popularity with its competitive price of about 100,000 yuan. Following its success, the Haval name was spun off as a standalone brand in March 2013 with its own logo, making it the second brand from Great Wall Motors after the original Great Wall brand. The H6 family quickly branched out with a coupe SUV version, a diesel version, and four-wheel drive.[4]
Since 2017, the Haval brand was divided into the Red Label and Blue Label sub-brand, which uses red and blue logo respectively. Changes between the sub-brands are done in exterior styling, interior layout and materials, and marketed through different dealership networks.[5] The strategy was abandoned in 2019, when the Haval logo was reverted to black.[6] In 2018, Haval introduced F-series models that targeted younger customers. The models such as the F5 and F7 adopts more streamline designs.[7]
By 2018, Haval has ranked first in China's SUV sales for nine consecutive years. The brand produced its 5 millionth vehicle in January 2019. At the same time, Great Wall Motors founder Wei Jianjun outlined Haval's 5-2-1 globalization strategy, which means in five years the brand will achieve annual sales of 2 million and become the world's number one SUV brand.[2]
Markets
Assembly line at the Haval manufacturing plant in Russia
The Haval brand has been marketed in Australia, Argentina, Brazil, Bangladesh, Bulgaria, New Zealand, Russia, South Africa, United Kingdom, Benin, Tunisia, Côte d'Ivoire, Chile, Paraguay, Ecuador, Egypt, Guatemala, Bolivia, Peru, Malaysia, Brunei, Saudi Arabia, México and the Philippines (since 2023), Zimbabwe, UAE, Pakistan, Iraq, Iran[8] and other countries.[citation needed]
Haval’s Australian dealer network is 15 nationwide as of 2017, growing from four dealers at the brand’s Australian launch in 2015. A further 10 dealers are expected to join the fold by the beginning of 2018 and Haval is aiming to have a total of 50 dealers in Australia by 2020.[citation needed] Haval’s annual global crossover and SUV sales have grown from 281,000 to 938,000 from 2012 to 2017.[citation needed]
In June 2019, Haval started producing the F7 and H9 in Russia at its plant in the Uzlovaya industrial park in the Tula region.[9]
^ ab"哈弗仅13年就迈进500万俱乐部！已9年销冠的哈弗还有多大野心？" [Haval has entered the 5 million club in just 13 years! How ambitious does Haval, which has been ranked No. 1 for nine years, still have its ambitions?]. Dongchedi. 2019-01-18. Retrieved 2023-12-15.
^"哈弗背后的故事" [The story behind Haval]. Dongchedi. 2017-03-30. Retrieved 2023-12-15.
^"从哈弗H6看长城汽车的发展史" [Looking at the development history of Great Wall Motors from Haval H6]. Dongchedi. 2021-06-05. Retrieved 2023-12-15.
^"解析哈弗H6红标和蓝标有何差异，助你购车不再选择困难！" [Analyze the difference between the red label and blue label of Haval H6 to help you no longer have to make a difficult choice when buying a car!]. www.sohu.com. 2019-01-06. Retrieved 2023-12-15.
^""黑标"正式取代"红蓝双标"，哈弗的又一次自我否定" [“Black Label” officially replaces “Red and Blue Label”, another self-denial of Haval]. Guancha.cn. 2019-03-19. Retrieved 2023-12-15.
^"哈弗品牌发展史，一条不断探索，精益求精，不断追求的路_车家号_发现车生活_汽车之家" [The development history of the Haval brand is a path of continuous exploration, excellence and pursuit]. Chejiahao Autohome (in Chinese (China)). 2019-11-21. Retrieved 2023-12-15.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
