Havoline (/ˈhævəlɪn/) is a motor oilbrand currently commercialized by Chevron. The brand had been previously owned by Texaco (since 1931), until the company was acquired by Chevron in 2001.[1]
History
Sign advertising Havoline products (c. 1935–1942)
First introduced in 1904, the Havoline motor oil brand was named by Havemeyer Oil Company of New York.
In 1906 the Havoline Oil Company separated from the Havemeyer Oil Company. In May 1909, It was bought by the Indian Refining Company, and registered as an official product of the company but kept the logo. By 1910, the Indian Refining Company already had the Havoline oil manufactured. To boost sales & advertise the product they offered to fuel the first plane to fly coast to Coast. Over 300 auto makers wanted it. In 1915 due to over production they had to halt operations. In 1931 it once again changed hands when the Texas Oil company (now Texaco) bought the Indian Refining Company. In 1946 a breakthrough in technology improved Havoline.
In 1962 they changed the logo, replacing the old Indian logo. That same year new products were introduced, Havoline 10W-30, and Havoline Singlegrade. In 1968 'Improved Havoline & All Temperature Havoline' were introduced, followed by Havoline Super-Premium All Temperature Motor Oil in 1971. In 1979 Texaco ends the decade with a new product called Havoline Supreme 10W-40, which superseded Havoline Super-Premium. In 1984 a major breakthrough came with the SAW 20W-50 to keep up with growing demand.
In 1991 they launched the Formula 3, which became popular all over the world. In 2001 a new logo and package design came out for the whole line of products.
In 2001, Texaco merged with Chevron but the Havoline brand name has been retained for all Texaco motor oils and other lubricating products along with anti-freezes.
