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Header bidding is a programmatic advertising technique in which publishers bid on multiple advertising exchanges in real time.[1] Google has been reported to have referred internally to header bidding as an "existential threat".[2][3][4]
Header bidding is a programmatic advertising technique in which publishers bid on multiple advertising exchanges in real time.[1] Google has been reported to have referred internally to header bidding as an "existential threat".[2][3][4]