Heart of Asia Channel
CountryPhilippines
Broadcast areaPhilippines
NetworkGMA Network
SloganThis is How Asia Does Drama, This is Heart of Asia
HeadquartersGMA Network Center, EDSA cor. Timog Ave., Diliman, Quezon City, Philippines
Programming
Language(s)Filipino
Picture format480i (SDTV)
Ownership
OwnerGMA Network, Inc.
Sister channels
History
LaunchedJune 12, 2020; 11 months ago (2020-06-12) (test broadcast)
June 29, 2020; 11 months ago (2020-06-29) (official launch)
Availability
Terrestrial
Digital terrestrial televisionChannel 7.03 (Metro Manila and Metro Cebu)
Channel 10.03 (Baguio City and Dagupan City)
Channel 12.03 (Batangas)
Channel 5.03 (Metro Davao)
GMA AffordaboxChannel 3

Heart of Asia Channel, known on-air as Heart of Asia, is a Filipino free-to-air television channel owned by GMA Network Inc. The channel was on test broadcast from June 12-28, 2020;[1] and was officially launched on June 29, 2020.[2] It operates Mondays to Saturdays from 6:00 AM to 12:30 AM and Sundays from 6:00 AM to 12:00 MN.

Overview

Background

Heart of Asia channel's name is inspired and similarized to the programming block of the same title which airs Filipino-dubbed "Asianovelas" (a local term for dramas produced in Asian countries) from China, Hong Kong, South Korea, Taiwan, Thailand and Turkey. It consists of airing well-loved Asian dramas and movies aired on its sister channels, GMA and GTV (formerly QTV/Q and GMA News TV), mixed with local dramas that been formerly broadcast on GMA, and local and foreign movies.

Plans

In 2019, GMA Network, Inc. has announced its plans to invest for its second phase its transition to digital television, including partnering with South Korean entertainment company JungoTV and Philippine conglomerate PLDT-Smart to distribute content in across all its channels.[3][4][5] In preparation of releasing a self-patented digital television box named GMA Affordabox, and as part of its 70th founding anniversary, GMA Network launched a new channel, Heart of Asia, which its plans to include in their digital channel lineup of DZBB-DTV Channel 15.[6]

Launching

On June 7, 2020, GMA Network aired an announcement advising audiences to re-scan their digital TV boxes on June 12, 2020 to receive their new lineup which includes GMA, GMA News TV and Heart of Asia.[1] The channel plans to air dramas that were previously shown on GMA Network's Heart of Asia and FantaSeries programming blocks as well as GMA-produced drama programs (formerly aired on cable/satellite channel Fox Filipino, jointly run with Fox Networks Group), and also airing movies with multiple blocks to separate every themes of films.[7] Heart of Asia channel was aired on June 12, 2020 as a "Test Broadcast". It airs provisional programs (such as The Big One, My Secret Romance, and now-defunct GMA News TV drama anthology Wagas) while airing promo plug for the upcoming programs with its assigned blocks. The channel was launched on June 29 in a regular programming.

Contents

Heart of Asia programs are divided into various programming blocks:

Programming

Current programming

K-Feels
Absolutely Asian / Asian Invasion
ATINovelas
Infomercials

Upcoming programming

K-Feels
Absolutely Asian / Asian Invasion
ATINovelas
BLNovelas
Entertainment

Former programming

K-Feels
Absolutely Asian / Asian Invasion
ATINovelas
Heart of Asia Variety

Ratings

According to GMA Network's CEO and Chairman Felipe L. Gozon, the Heart of Asia channel ranked fifth in the ratings scoreboard, garnering a 4.9% audience share during the first quarter of 2021.[9]

See also

References

  1. ^ a b "Advisory for Digital TV Box users: Mag-rescan na sa June 12!". GMA Network on YouTube. June 7, 2020. Retrieved June 10, 2020.
  2. ^ "New digital channel 'Heart of Asia' launched". Manila Standard. June 30, 2020. Retrieved July 17, 2020.
  3. ^ Camus, Miguel R. (February 24, 2019). "GMA Network eyes P1-B investment in 2nd phase of digital TV rollout". Philippine Daily Inquirer. Retrieved June 10, 2020.
  4. ^ Bartolome, Jessica (June 28, 2019). "GMA Network inks partnership with Jungo TV for concert, K-pop channels". GMA News Online. Retrieved June 10, 2020.
  5. ^ Camus, Miguel R. (January 10, 2019). "GMA teaming up with PLDT for shift to digital". Philippine Daily Inquirer. Retrieved June 10, 2020.
  6. ^ Esmael, Lisbet K. (June 8, 2020). "GMA to launch digital television box 'soon'". The Manila Times. Retrieved June 10, 2020.
  7. ^ "Scan your Digital receivers this June 12 (Friday) to watch Heart of Asia Channel on your TVs!". Heart of Asia on Facebook. June 9, 2020. Retrieved June 10, 2020.
  8. ^ "EZ Shop Asia".
  9. ^ "GMA-7 supreme: Kapuso channels are 1st, 2nd, 5th in TV ratings a year after ABS-CBN gets off the air – Gozon". Bilyonaryo. May 15, 2021.