Hell in a Cell
Promotional poster featuring The Undertaker
PromotionWorld Wrestling Entertainment
Brand(s)Raw
SmackDown
DateOctober 3, 2010
CityDallas, Texas
VenueAmerican Airlines Center
Attendance7,500[1]
Buy rate210,000
Pay-per-view chronology
← Previous
Night of Champions
Next →
Bragging Rights
Hell in a Cell chronology
← Previous
2009
Next →
2011

Hell in a Cell was a professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE) for their Raw and SmackDown brand divisions. It took place on October 3, 2010, at the American Airlines Center in Dallas, Texas. It was the second annual Hell in a Cell event.

Six matches were contested at the event. In the main event, Kane retained the World Heavyweight Championship against The Undertaker in a Hell in a Cell match. This made Hell in a Cell 2010 the last WWE pay-per-view in which the World Heavyweight Championship was in the main event. Other matches included Randy Orton retaining the WWE Championship against Sheamus in a Hell in a Cell match, Daniel Bryan retained the United States Championship against The Miz and John Morrison in a Triple Threat Submissions Count Anywhere Match, Wade Barrett defeated John Cena, and Edge defeated Jack Swagger.

Production

Background

In 2009, World Wrestling Entertainment (WWE) introduced Hell in a Cell as a gimmick pay-per-view (PPV). The concept of the show came from WWE's established Hell in a Cell match, in which competitors fight inside a 20-foot-high roofed cell structure surrounding the ring and ringside area. The main event match of the card was contested under the Hell in a Cell stipulation.[2][3][4] The 2010 event was the second event under the Hell in a Cell chronology, establishing it as an annual October PPV. The event took place on October 3, 2010, at the American Airlines Center in Dallas, Texas and featured wrestlers from the Raw and SmackDown brands. It was also the final Hell in a Cell to occur under the first brand split, which ended in August 2011.[5]

Storylines

The professional wrestling matches at Hell in a Cell featured professional wrestlers performing as characters in scripted events pre-determined by the hosting promotion, World Wrestling Entertainment (WWE).[6][7] Storylines between the characters were produced on WWE's weekly television shows Raw and SmackDown with the Raw and SmackDown brands—storyline divisions in which WWE assigned its employees to different programs.[8]

The main rivalry from the Raw brand featured the new champion Randy Orton against former champion Sheamus in a Hell in a Cell match for the WWE Championship. At Night of Champions, Orton won the championship in a six-pack challenge against Chris Jericho, Edge, John Cena, Wade Barrett and Sheamus to win the championship, following a winning streak leading up to the pay-per-view. The following night on Raw, Sheamus invoked his rematch clause for the championship. The Anonymous Raw General Manager agreed to the match, allowing it to be contested as a Hell in a Cell match.

The main rivalry from the SmackDown brand featured champion Kane against The Undertaker in a Hell in a Cell match for the World Heavyweight Championship. The storyline saw Kane attack The Undertaker to put him in a vegetative state and steal his powers, which led to Kane dominating The Undertaker upon The Undertaker's return. At Night of Champions, Kane faced The Undertaker in a No Holds Barred match for the championship, which he won. In an attempt to get rid of The Undertaker for good, Kane challenged him to a Hell in a Cell match, a match originally conceived by The Undertaker, and the match in which Kane made his debut by attacking Undertaker nearly 13 years before at Badd Blood: In Your House. A returning Paul Bearer reunited with The Undertaker on the September 24 episode of SmackDown, however, restoring his powers.

Another rivalry from Raw involved John Cena and Wade Barrett, the leader of a group of former NXT rookies known as The Nexus. Since their creation, The Nexus had assaulted several wrestlers on Raw, but focused mainly on Cena causing him to lose several championship matches. At Night of Champions, The Nexus attacked Cena which allowed Barrett to eliminate him from the six-pack challenge. The next day on Raw, both Cena and Barrett agreed to a match with the stipulation that if Barrett was to win, then Cena would join The Nexus. If Cena won, however, The Nexus would be forced to disband. The Anonymous Raw General Manager added another stipulation if The Nexus interfered in the match then Barrett would lose the match.

Event

Other on-screen personnel
Role: Name:
English commentators Michael Cole
Jerry Lawler
Matt Striker
Spanish commentators Carlos Cabrera
Hugo Savinovich
Interviewer Josh Matthews
Ring announcers Justin Roberts
Tony Chimel
Ricardo Rodriguez
Referees Mike Chioda
Charles Robinson
John Cone
Jack Doan
Darrick Moore
Chad Patton

Preliminary matches

The actual pay-per-view opened with Daniel Bryan defending the United States Championship against John Morrison and The Miz in a Submissions Count Anywhere match. In the end, atop the entrance ramp, Bryan forced Miz to submit to the Lebell Lock to retain the title.

Next, Randy Orton defended the WWE Championship against Sheamus in a Hell in a Cell match. During the match, Orton struck Sheamus with the steel steps for a near-fall. Orton performed a Snap Scoop Powerslam onto the steel steps on Sheamus for a near-fall. Sheamus performed an Irish Curse Backbreaker on top of the steel steps and a Brogue Kick on Orton for a near-fall. In the end, Orton attempted a Punt Kick outside the ring on Sheamus but Sheamus avoided, executed a second Brogue Kick on Orton and scored a near-fall. Orton performed an RKO onto the steel steps on Sheamus to retain the title.

Alberto Del Rio cut a promo on how he helped the audience by injuring Rey Mysterio and Christian. Edge interrupted Del Rio, cutting a promo on how he had been on a campaign against stupidity, with Del Rio not being part of the solution. Jack Swagger interrupted Edge, demanding retribution for Edge attacking The Swagger Soaring Eagle, Swagger's mascot. Del Rio hit Edge with a microphone and Swagger attacked Edge. The Anonymous Raw General Manager booked an impromptu match between Edge and Swagger.

Edge faced Jack Swagger in an impromptu match. During the match, Edge attempted a Spear on Swagger, who countered and performed a Gutwrench Powerbomb on Edge for a near-fall. In the end, Swagger applied the Ankle Lock on Edge but Edge touched the ropes, forcing Swagger to break the hold. Edge performed a Spear on Swagger to win the match.

Later, John Cena faced Wade Barrett. The stipulations were if Barrett won, Cena would have been forced to join The Nexus. If Cena won, The Nexus would have been forced to disband. If The Nexus interfered in the match then Barrett would have lost the match. During the match, various WWE superstars attacked The Nexus, but the referees made them disperse. As Cena attempted an Attitude Adjustment on Barrett, Barrett countered into a Wasteland on Cena for a near-fall. Cena executed an Attitude Adjustment on Barrett for a near-fall. In the climax, Cena applied the STF on Barrett but Michael McGillicutty distracted the referee. While the referee restrained McGillicutty, Husky Harris attacked Cena with a metal object and ran away. Barrett pinned Cena to win the match, forcing Cena to join The Nexus.

In the fifth match, Michelle McCool defended the WWE Divas Championship against Natalya. In the end, Natalya applied the Sharpshooter on McCool but Layla threw her shoe into the ring, resulting in Natalya winning by disqualification.

Main event

In the main event, Kane defended the World Heavyweight Championship against The Undertaker in a Hell in a Cell match. During the match, Undertaker applied Hell's Gate on Kane but Kane rolled outside the ring to escape the hold. Undertaker performed a Chokeslam for a near-fall. Undertaker attempted a Last Ride on Kane, who countered and performed a Chokeslam on Undertaker for a near-fall. Undertaker performed a Last Ride on Kane for a near-fall. Undertaker attempted a Tombstone Piledriver on Kane, who countered and performed a Tombstone Piledriver on Undertaker for a near-fall and Kane then attacked the referee. While the medical staff were tending to the referee, Paul Bearer entered the cell, leading to Kane confronting Bearer but Undertaker performed a second Chokeslam on Kane. Undertaker attempted to perform a Tombstone Piledriver on Kane but Bearer used the urn to blind Undertaker and passed Kane the urn. Kane hit Undertaker with the urn and performed a second Chokeslam on Undertaker to retain the title.

Reception

Hell in a Cell was attended by an audience of 7,500 in the American Airlines Center in Dallas, Texas.[1] The pay-per-view drew 210,000 buys, a decrease on the 2009 event buyrate of 283,000.[9]

Aftermath

Paul Bearer issued a challenge to the Undertaker to fight Kane in a Buried Alive Match shortly after the events of Hell in a Cell. Undertaker accepted and would taunt Kane with his pyrotechnics, as well as drag him under the ring later. At Bragging Rights, Kane defeated Undertaker with help from The Nexus in order to close the feud.

As the newest member of The Nexus, John Cena attempted to destroy the group from the inside, until the Raw General Manager told Cena to follow Wade Barrett's orders or lose his job. In a battle royal to determine the number one contender to the WWE Championship, Barrett and Cena made it to the final two. Barrett then forced Cena to eliminate himself, making Barrett the new number one contender. To further guarantee his success, Barrett made Cena stand in his corner at Bragging Rights in his match against Randy Orton, as well as firing Cena if Barrett didn't win. At Bragging Rights, Wade Barrett won by disqualification after Cena attacked him, thus letting Cena keep his job and not letting Barrett win the WWE Championship. Also at Bragging Rights, Cena won the WWE Tag Team Championship with David Otunga.

Results

No. Results Stipulations Times[10]
1D Goldust, Kofi Kingston and R-Truth defeated Cody Rhodes, Drew McIntyre, and Dolph Ziggler Six-Man Tag Team match[11] Unknown
2 Daniel Bryan (c) defeated John Morrison and The Miz Submissions Count Anywhere match for the WWE United States Championship[12] 13:33
3 Randy Orton (c) defeated Sheamus Hell in a Cell match for the WWE Championship[13] 22:51
4 Edge defeated Jack Swagger Singles match[14] 11:31
5 Wade Barrett defeated John Cena Singles match
Since Cena lost, he had to join The Nexus, Had Barrett lost, The Nexus would have been forced to disband. Had The Nexus interfered in the match, Barrett would have lost.[15]
17:47
6 Natalya defeated Michelle McCool (c) (with Layla) by disqualification Singles match for the WWE Divas Championship[16] 05:00
7 Kane (c) defeated The Undertaker (with Paul Bearer) Hell in a Cell match for the World Heavyweight Championship[17] 21:38
  • (c) – refers to the champion(s) heading into the match
  • D – indicates the match was a dark match

References

  1. ^ a b Martin, Adam (October 6, 2010). "Recent WWE attendance figures (10/1 to 10/3)". WrestleView. Archived from the original on October 2, 2012. Retrieved April 5, 2012.
  2. ^ Caldwell, James (June 27, 2009). "WWE News: WWE changes the names of two more PPVs; Report on WWE fan input leading to changes". Pro Wrestling Torch. Retrieved August 3, 2010.
  3. ^ "Specialty Matches: Hell in a Cell". World Wrestling Entertainment. Retrieved August 3, 2010.
  4. ^ "WWE seeking feedback on PPVs". WrestleView. Retrieved August 3, 2009.
  5. ^ "Hell in a Cell 2010". World Wrestling Entertainment. Retrieved 2010-08-03.
  6. ^ Grabianowski, Ed. "How Pro Wrestling Works". HowStuffWorks. Discovery Communications. Archived from the original on November 18, 2013. Retrieved March 5, 2012.
  7. ^ "Live & Televised Entertainment". WWE. Archived from the original on November 18, 2013. Retrieved March 21, 2012.
  8. ^ "WWE to make Raw and SmackDown! distinct TV brands" (Press release). WWE. March 27, 2002. Archived from the original on April 17, 2010. Retrieved April 5, 2012.
  9. ^ Martin, Adam (February 10, 2011). "WWE PPV buys for October, November, December". WrestleView. Archived from the original on February 9, 2013. Retrieved April 5, 2012.
  10. ^ Eck, Kevin (2010-10-04). "WWE Hell in a Cell thoughts". The Baltimore Sun. Retrieved 2010-10-04.
  11. ^ Gerweck, Steve (2010-10-04). "What you didn't see at the Hell in a Cell PPV". WrestleView. Retrieved 2010-10-04.
  12. ^ "Results: Domination anywhere". World Wrestling Entertainment. Retrieved 2010-09-27.
  13. ^ "Results: Natural Cell-ection". World Wrestling Entertainment. Retrieved 2010-09-20.
  14. ^ "Results: Spearing "stupidity"". World Wrestling Entertainment. Retrieved 2010-10-04.
  15. ^ "Results: Cena gets N-listed". World Wrestling Entertainment. Retrieved 2010-09-20.
  16. ^ "Results: Keeping their (Lay)Cool". World Wrestling Entertainment. Retrieved 2010-10-01.
  17. ^ "Results: Sins of the father". World Wrestling Entertainment. Retrieved 2010-10-01.